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WISL Radio Marks 50 Years – News Item Article January 16th 1998

January of 1998 marked the 50th anniversary of WISL radio. By this time the station was owned by Charles “Mick” Haggerty and was suffering the effects of a faltering local economy. Within a couple of years Morning Man and WISL cornerstone Tom Kutza would leave the station and move on as Northumberland County Tourism Director and the stations (AM and FM) would be sold and the AM taken dark.

While tough times lay ahead, WISL was celebrating 50 years and looking ahead with high hopes. To mark the occasion, News-Item Staff Writer Mark Gilger put together a nice write up of the station for their January 16th issue. We feature this article in today’s post.

WISL Radio Marks 50 Years

BY MARK GILGER
STAFF WRITER

SHAMOKIN – WISL Radio in Shamokin, which has delighted thousands of listeners through the years with its wide assortment of programming, is celebrating its 50th anniversary. The 24-hour, seven-day-a-week station, which is co-owned by Mick and JoAnne Hagerty of Pal­merton, is planning several prom­otions and live broadcasts from various locations during the up­ coming year. Mr. and Mrs. Hagerty, who serve as officers for MJR Media Inc., purchased WISL Radio AM and FM stations on Sept. 4, 1997, after leasing both stations since May 1996. The AM station was purchased from Laurel Broad­casting while the FM station was bought from Northeast Broad­casting of Northumberland Inc.

Charles Petrie first station manager

WISL Radio was founded on Jan. 25, 1948, by Henry Lark at its current location at the corner of Rock and Sunbury streets, which is known as the Lark Building. The first station manager was Charles Petrie, Dick Owens suc­ceeded Petrie as station manager. Other managers through the years have included Bernie “Saks” Friedman, Art Sherman and John Berry.

Tom Kutza, popular longtime radio personality, has worked at the station for 37 of the 50 years it has been in existence. The dedi­cated disc jockey has witnessed a lot of changes in radio through the years and has many fond memo­ries of his radio work “We’ve carried it all through the years including basketball and football games, heart-a-thons, library Christmas tree projects, the Stanley Coveleskie monument project, numerous live remotes from different locations celebrat­ing special events, live broadcasts in the studio using the old boom microphones, religious shows, news talk shows, sports talk shows with Bernie Romanoski Sr. and many other programs,” Kutza said. Kutza, who has interviewed hundreds of celebrities over the years, added, “My favorite prog­ram of all time has been the ‘Let­ters to Santa’ show. I really love that program.” Kutza, 55, whose name has be­ come synonymous with WISL Ra­dio, started working at the station after graduating from high school. The “station historian” has many photographs and other keepsakes pertaining to the station. The disc jockey, who resides in Elysburg, said the biggest changes in radio today include more talk shows and updated equipment. “I love doing my talk show “ Kutza said. “That’s the highlight for me because I get to meet so many people. I love coming to work and I’m proud to be a part of this station and area. We have the most dedicated listeners in our community. I’m thrilled I’ve been able to work here so long and it’s really amazing for a small station like WISL Radio to be on the air for 50 years.”

Tom Kutza, seated, disc jockey at WISL Radio in Shamokin for 37 years, and station owner Mick Hagerty relax in the control room. WISL Radio is celebrating its 50th an­niversary this year. (News-Item photo by Mark Gilger)

Mick Hagerty had nothing but praise for the longtime radio per­sonality. “Tom’s is an institution at WISL. When someone thinks of WISL, they immediately associate Tom’s name with the station. His show is a tradition and we plan on maintaining that tradition for as many years as we can.” Hagerty said plans are being made to have Kutza conduct his talk show from his home to make it more convenient for the radio personality, who has endured health problems in recent years.

Mick Hagerty said various promotions are being planned throughout the year to commemorate the 50th anniversary of the station. He said remote broad­casts will be done from different places including the historical Victoria Theatre in downtown Sha­mokin. Memorabilia trinkets per­taining to the 50th anniversary will be made available during the next several months. The station owner commented, “We plan to upgrade our equip­ment and hire more sales people and disc jockeys. We want to in­ crease our power on both stations (1480 AM and 95.3 FM). We also are looking into setting up a booth at Knoebels Amusement Resort so we can do live remotes from the park”

Hagerty said the format for the FM station, which features “old­ies” music, will remain the same while the programming on the AM station will be upgraded.

“WISL Radio Marks 50 Years” From The News Item January 16th 1998

Classic Sun Ray Drugs Radio Commercials

Sun Ray Drugs

Presented are a series of classic radio commercials for the Sun Ray Drug Store in Shamokin. Recorded in the early 1970′s, these feature some familiar voices from the WISL airwaves including Dave Leonard, Dennis Edwards, Tom Kutza and more. These spots not only highlight the creative talent at WISL but also the good humor and lighthearted nature of Dave Donmoyer from Sun Ray. Thanks to Dave Leonard (Dave Horjnacki) for digging out these hilarious commercials.

AUDIO EXHIBITS

Sun Ray Drugs – 11 O’clock Low

Sun Ray Drugs – A Day At The Dentist

Sun Ray Drugs – Baseball

Shamokin News-Dispatch Ad January 10th 1968

Sun Ray Drugs – Basketball Jones

Sun Ray Drugs – Ben Franklin

Sun Ray Drugs – Caesar

Shamokin News-Dispatch Ad January 17th 1968

Sun Ray Drugs – Charlie Chin

Sun Ray Drugs – Columbo

Sun Ray Drugs – Cupid

Shamokin News-Dispatch Ad February 2nd 1967

Sun Ray Drugs – Dracula

Sun Ray Drugs – Dragnet

Sun Ray Drugs – Easter Bunny

Shamokin News-Dispatch Ad July 29th 1967

Sun Ray Drugs – Football

Sun Ray Drugs – George

Sun Ray Drugs – God Brother

Shamokin News-Dispatch Ad July 31st 1967

Sun Ray Drugs – Igor

Sun Ray Drugs – Igor #2

Sun Ray Drugs – Igor & Music

Shamokin News-Dispatch Ad October 10th 1967

Sun Ray Drugs – Igor & Snowman

Sun Ray Drugs – Let’s Make A Deal

Sun Ray Drugs – Man On The Street

Shamokin News-Dispatch Ad June 15th 1953

Sun Ray Drugs – New Year 1973

Sun Ray Drugs – Police & Lady

Sun Ray Drugs – Rudolph

Shamokin News-Dispatch Ad December 22nd 1967

Sun Ray Drugs – Smash

Sun Ray Drugs – Star Trek

Sun Ray Drugs – Tarzan

Shamokin News-Dispatch Ad September 22nd 1967

Sun Ray Drugs – Ted Baxter

Sun Ray Drugs – The Witch

Sun Ray Drugs – Tonto

Sun Ray Drugs – Yogi

Shamokin News-Dispatch Ad February 26th 1968

WISL Advertising Rate Card (’70s era)

What was the cost of advertising on WISL in the 1970s? This rate card was used to determine how much airtime on WISL cost for specific dayparts and durations.

During this period WISL was still owned by Radio Anthracite (Henry W. Lark). There are a couple of important things to note on this rate card:

  • First, WISL AM & FM are listed and each station has its own branding; WISL-AM as “The Voice of Information” and WISL-FM as “The Sound of Entertainment”.
  • Second, this rate card not only show the rates for local advertising, but also national advertising rates. While it is uncommon today, national advertising buyers would look to a small market station such as WISL for national advertising buys. The national slogan used was “A Quality Station in a Quality Market”.
  • Third, both WISL-AM and FM had a broadcast day that began at 6am and ended at midnight. While both stations were authorized for both day and night service, they elected to sign-off during the overnight hours.
WISL Advertising Rate Card 1970s (Front View)
WISL Advertising Rate Card 1970s (Inside View)
WISL Advertising Rate Card 1970s (Back View)

WISL Advertising Rate Card #6524

What was the cost of advertising on WISL in the late 1980s and early 1990s? This rate card was used to determine how much airtime on WISL cost for specific dayparts and durations.

During this period, WISL was owned by Laurel Broadcasting and was a standalone station. WISL-FM 95.3 was operating as WSPI “Spy 95.3”.

WISL Rate Card #6524

Dialing The DJs: Teen Life with Kutza and Flynn

Teen Life Magazine cover August 1964

In August of 1964. WISL radio and Shamokin were catching their piece of the national spotlight, (at least on some level), in the pages of a well known teen magazine. That summer Teen Life Magazine brought their traveling record hop parade to town, just in time for Shamokin’s Centennial celebration. Teen Life Magazine had their own DJ, “cleverly” named T.J who’s job was to travel from town to town across the United States and host record hops, many times bringing a music start or two with him.

from left to right: Doug Moody, Tom Kutza, Kenny Dino, T.J. and Diane Christian

This time, it was Shamokin’s turn. Along with SMASH Records A&R man Doug Moody, T.J. met T.K, (better known as Tom Kutza) and Bernie Flynn of WISL radio. According to Tom, quite a crowd showed up for the even which included live performances from Kenny Dino, a singer who was trying to build a career for himself at the time. Dino’s only chart record was a 1961 release entitled “Your Ma Said You Cried In Your Sleep Last Night”, which peaked at number 24 on the Billboard Hot-100. Dino’s career included a list of strike-outs which included turning down a chance to duet with a young singer named Paul Simon, as well as having his record company refuse to allow him to record the song “Suspicion” which would become a huge hit for Terry Stafford.

Also in Shamokin that night was Diane Christian. Diane was in a number of vocal groups in the early 1960s including The Rosettes, Diane & The Darlings and the Chic-Lets. By early 1964 she was pushing a solo record on SMASH called “Has Anybody Seen My Boyfriend” which did not receive any national attention.

from left to right: Ron Schreffler, Vinny D, Bernie Flynn, Jake Berkheiser, Tom Berkheiser and an unidentified record hop attendee

The local music attraction that night was a group called the Tremelos, not to be confused with the English group, The Tremeloes who had a string of hits in the 1960s including “Silence Is Golden” and “Here Comes My Baby”. This Tremelos group consisted of some local boys; Ron Schreffler and brothers Jake and Tom Berkheiser. Schreffler would later join the group D’Kool & The Kasuals, a band of coal region guys who were signed to and recorded for the Cameo/Parkway label in Philadelphia. The band toured all across the region promoting their biggest hit “She’s Good To Me”.

SMASH records logo

Tom Kutza remembered the “slimy” record promoter who went by the name Vinny D. (pictured along with Bernie Flynn and The Tremelos). Tom recalled that he wore a gold ring on his finger with the letters “V” and “D” embossed on it. According to Kutza, they were staying at a local hotel in Shamokin and surprise everyone in the morning by skipping town without paying their hotel bill.

Regardless of the moral deficiencies of the Teen Life Magazine entourage, Tom said that everyone had a great time at the hop. Tom and Bernie even got their pictures in the August edition of Teen Life, turning the tow young DJs into national celebrities of sorts. Tom told us that after the magazine was published he started receiving “fan” mail from the young female readers, wanting to know more about the “DJ that digs the Big Beat”. Tom was happily married by that time and wanted to stay that way, so those letters only live on in legend.

Here is the original Shamokin portion of the write-up from the August 1964 edition of Teel Life Magazine. We hope you enjoy the 1960s teen speak.

WINNERS IN SHAMOKIN: Shamokin, Pennsylvania is celebrating its 100th birthday come the end of June. Shamokin has also something extra-special to celebrate – their own prize-winning DJs, TOM KUTZA and BERNIE FLYNN, who melt the hot wax as they spin the winners over WISL. Tom and Bernie dig the Big Beat. I can testify to that. The boys had me stomping up a storm when I invaded their territory, together with DOUG MOODY, that curly-headed, blue-eyed A & R Promo Sales Chief for SMASH records. It was a SMASH NITE at the TEEN LIFE Record Hop, emceed by Tom. Bernie and Yours Truly. Doug supplied the SMASH records. For days before the TL hop, Tom and Bernie blasted away over WISL warning one and all not to miss the TL-SMASH Hop… obviously all of Shamokin heard the warning and came to our Hop. It was a wonderful kind of madness. Between dance sets we had LIVE entertainment. KENNY DINO was greeted as though her was a BEATLE, or something. Anyway, Doug and I will be back in the Shamokin-Mt. Carmel area soon. Keep tuned to WISL for dates.

EXHIBIT

This is a PDF of the original “Dialing The DJs with T.J.” Teen Life Magazine spread.

WISL HALL OF FAME: Tom kalinowski a.k.a. tom kollins

WISL Publicity Photo circa 1953

A couple months ago we were introduced to Tom Kollins and had the pleasure of
spending some time on the phone reminiscing about his days at WISL. Tom
provided a wealth of knowledge, some fascinating recordings and just plain good
conversation. We are honored to present to you the Tom Kalinowski story.
Thomas Kalinowski’s involvement with WISL radio goes back farther than
anyone we have been able to interview for the WISL Hall of Fame. He was only
12 years old in 1948 when he auditioned with the Kelly Bogetti Orchestra for a
live music spot at the station. Tom says that Kelly Bogetti billed him as the
“youngest accomplished Hawaiian guitarist in the Anthracite area.” Although they
didn’t get the job, this would not be the last time Tom would climb the stairs at
Rock and Sunbury Streets.

By 1952 Tom was entering his senior year at St. Edward’s High School. For
career day that year, St. Edwards students took over WISL. With some
assistance from the staff, they read commercials and did the station breaks for
the day. Through this audition, Tom impressed the management and was asked
to join the station. His first role was night announcer. The shift began at 6pm and
Tom would head to the station each night after school was out. His duties
consisted of various station breaks, and reading news, sports and other
announcements between the Mutual Radio Network programs the station aired
in the evening. Tom said he would sign the station off by playing a transcription
of the “Star Spangled Banner” around 11 or 12 at night.

WISL Schedule Tuesday, September 8th
1953

In June of 1953 Tom graduated high school, and about that same time John
Persico, who was the morning disc jockey at WISL had a blow out fight with
Charlie Petrie, the station manager. Petrie subsequently fired Persico and Tom
was asked to take the morning spot. The morning program was called “Wislin’
Time” and was a typical DJ show. Tom says they would play records, do
interviews, and give the news, sports and weather. This was local radio and Tom
was a one-man-band. He said “you needed a lot of energy to run that kind of a
program.”

According to Tom, you needed to be a jack-of-all-trades to work in local radio at
that time. While at WISL Tom was a Disc Jockey, play-by-play announcer for
both football and basketball, did remote broadcasts and even tried his hand at
advertising sales, “because every station wanted you to hit the streets and try to
sell.” Some remotes that stood out in Tom’s mind include broadcasting live from
a horse show held at a riding ring on Trevorton Road and broadcasting live from
the American Legion when Ralph Marteri’s band came to play.

Jolly Jack Robel

Tom remembered Jolly Jack Robel, an accomplished Polka band leader from
Shenandoah, who would come to WISL once a week for an hour long Polka
show. Tom said that they would have a great time doing the program, but would
have an even better time hitting up a local saloon after the show was over. Other
memorable programs included The Little Giant’s Sunday program. The Little
Giant owned a meat market at the east end of Independence Street. Legend has
it that during the war, his was the only shop in town with meat, leading to
questions of the quality and source of his stock. Nevertheless, in the post-war
years, The Little Giant’s program on Sunday mornings was very popular. So
popular in fact, that many would catch the early mass on Sunday to be sure they
wouldn’t miss the program. In addition to the meat market and radio show, Tom
also remembered The Little Giant having a zoo of sorts, located at the entrance
to Irish Valley, where kids could see and pet deer, goats and the like.

WCBG Logo from Matchbook
Cover circa 1956

Tom’s time at WISL would come to an end in 1956 when he auditioned for and
won a job as the morning man at a brand new radio station in Chambersburg,
PA; WCBG. With this move also came a name change, he now began going by
the name Tom Kollins, a name that would stay through the rest of his radio
career.

Shortly after joining the staff at WCBG, Tom was approached by the local
competition, WCHA, to come work for them. Tom agreed and found himself back
in Central Pennsylvania working for another station owned by WCHA in Milton,
WMLP. Tom recalled that one of the new hire rituals at WMLP was to send the
new guy to the Buoy Hardware store, located across the street from the station,
to try to sell advertising time. Tom says that the joke was that “old man Buoy was
like Ebenezer Scrooge, was grumpy, would keep all the lights out in the store
except where he knew you would be, and would never buy advertising.” That is
until Tom went in. He said that either Mr. Buoy was trying to play a trick on the
station or he was just simply ready to advertise, because when Tom went in, he
bought some spots. When Tom returned to the station with the spot order, no
one could believe it.

WCAR Detroit Publicity Photo circa
1962

Tom’s time at WMLP didn’t last long, as soon as contractual obligations were
concluded with WCBG, Tom was brought back to Chambersburg and began
working at WCHA. At WCHA Tom hosted a music program and did play-by-play
for various sports. You can hear Tom at WCHA in the audio exhibits section of
this post. These recordings were found by Tom on reel-to-reel tapes in his home
and have not been heard for many years.

By 1960 Tom would find himself moving halfway across the country, thanks to a
major market disc jockey who was traveling the Pennsylvania Turnpike. Tom says this disc jockey caught his program and told his boss in Detroit about this
guy he heard in Pennsylvania. Tom was offered a job with WCAR in Detroit
where he would finish his radio career.

Tom Kollins at the Detroit Athletic Club circa 1973

In 1965, Tom decided to make a career change, following a passion he had for
Billiards and began playing pool professionally. Tom was a very accomplished
pool player winning the Michigan Straight Pool Championship twice. From 1968
to 1973 he was the Billiard room manager at the prestigious Detroit Athletic Club.
By 1977 Tom had found a new passion, one for the game of Snooker. This
passion would find Tom traveling the world playing the game and holding the
United States National Snooker Championship title five times. CLICK HERE to
learn more about Tom’s fascinating Snooker career.

Tom Kollins on the Golf Course

Today, Tom enjoys retirement with his family and lived in the Detroit area. We are
very fortunate to have had the opportunity to share in Tom’s interesting history,
we sincerely thank him for allowing us to make another WISL friend.

*** UPDATE ***

We are sad to report that Tom passed away on June 22nd 2020 at the age of 84.

Pool & Billiard Daily article on the passing of Tom Kollins

AUDIO EXHIBITS

WCHA-AM, Chambersburg, PA (Tom Kollins Music Program) circa 1960

WCHA-FM, Chambersburg, PA (Tom Kollins Play-By-Play) Littlestown vs.
Greencastle Basketball Championship Game circa 1960

WCHA Chambersburg, PA (Tom Kollins Football Play-By-Play)

WCHA-FM, Chambersburg, PA (Tom Kollins Play-By-Play) Chambersburg vs.
Cedar Cliff Basketball Championship Game circa 1960

WCHA Chambersburg, PA (Tom Kollins Basketball Play-By-Play)

1968 WISL Transmitter fire

Fire tore through the WISL Transmitter site located on Big Mountain on February 17th 1968 completely destroying all equipment and forcing the station of the air for a brief period of time. Below is an article published in the Shamokin News-Dispatch on February 19th 1968, the Monday following the fire. Thanks to Heather Sharp-Makal for uncovering this newspaper clipping.

Shamokin News-Dispatch Story February 19th 1968

On the same day that this article was published, WISL also ran a nice sized advertisement proclaiming that the station would be back on the air shortly and thanking listeners for their support and patience.

WISL AD from the Shamokin News-Dispatch February 19th 1968

Amazingly within days of being taken off the air by fire, WISL resumed broadcasting at 9am on February 21st 1968. A new transmitter building would be built in the coming months and would serve the station for more than three more decades. Below is the article from the Shamokin News-Dispatch announcing that WISL has returned to the air.

Shamokin News-Dispatch Story February 21st, 1968

The Badlees Interviewed on WISL-FM May 4th 1994

The Badlees circa 1994 (courtesy of The Badlees’ Manager Chris Fetchko)

The Badlees were perhaps one of the most successful rock bands to come from Central Pennsylvania in the early to mid 1990′s. The band officially formed in 1990. Their debut EP “It Ain’t For You” had received critical acclaim in Billboard Magazine and The Album Network. The positive response to their initial commercial offering awarded them a chance to open for the Band Firehouse at an appearance in Harrisburg. In 1992 the bands first full length album was released entitled “Diamonds in the Coal.” Their commercial peak came in 1995 when the band signed with A&M Record’s Polydor/Atlas label. Their album “River Songs” produced two singles that climbed the charts, “Fear of Falling” a song tapped by NBC a year later for use in their coverage of the 1996 Olympics and “Angeline Is Coming Home” which broke the top-30 that same year.

The band was set to release a follow-up LP in 1997, however a delay by the record label put the tentative release date to sometime in 1998. In May of that year, A&M records was sold and the release was put on hold indefinitely, pushing the band to pursue the independent route once again. While they never hit the Top-40 after this, the band still continued to produce and tour. Their most recent release was in the Fall of 2013, a 21 song, double-album entitled “Epiphones and Empty Rooms.” To learn more about The Badlees visit their official website HERE.

Back to 1994. The Badlees were local favorites, packing every bar and club they played and quickly gaining attention on the national scene. A tour was in the works through a sponsorship from Budweiser and lead signer Pete Palladino was on the new 95.3 WISL-FM promoting the band.

SPY 95.3 Logo

This was a transitional time for the 95.3 FM frequency. The station originally came online at WISL-FM in the late 1960′s and mainly served as a simulcast of WISL-AM throughout the 1970′s. When Radio Anthracite, WISL’s parent company was sold in the early 1980’s, WISL-FM was split off and became WSPI, branded as “Spy 95.3.” The station’s format was Top-40 with a heavy helping of current rock. Many local acts found exposure on this station, and through the 80′s bands such as Hybrid Ice, Harpo and Youth In Asia became local legends. Sometime between 1993 and 1994 the station was again sold, and reunited with it’s former sister station WISL. The rock continued for a little while before being dumped for Oldies by the mid 1990′s.

Here is a rare glimpse into that transitional period of WISL-FM. From May 4th 1994 here is “Spy 95.3″ veteran Courtney Roberts interviewing Pete Palladino of The Badlees.

AUDIO EXHIBIT

Courtney Roberts Interviews Pete Palladino of The Badlees on WISL-FM (May 4th 1994)

The “Beatle Ball” at Kunkel Hall

WISL’s Tom Kutza

It was May 1964, right in the middle of “Bealtemania” and Shamokin was not immune. We were recently given some pictures from the “Beatle Ball” at Kunkel Hall in Springfield, hosted by WISL’s Tom Kutza.

Do you know any of these Beatle fans?

Enjoying The “Beatle Ball”
“Beatle Ball” Decor
Twist and Shout at the “Beatle Ball”
“Beatle Ball” Decor
“Beatle Ball” Decor

Classic WISL Jingles from the 1950s

If you’ve listened to the live stream at WISL1480.com, you are probably familiar with the classic jingles presented in the oldies format. It’s hard to believe, but these jingles never aired on the original WISL. These jingles are actually edits, and were created using different vintage jingle packages from WFIL in Philadelphia and WISM in Madison, Wisconsin, giving us the necessary parts for a natural sounding WIS-L sing.

Jingles were a major part of radio programming from the 50’s through the 70’s. These “little songs” created a custom brand for the station and helped keep continuity between songs and programming elements. WISL had a number of packages over the years, each changing with the times.

In this post we have the opportunity to hear what might have been the first WISL jingle package ever created. We know very little about these jingles. They were given to us by Tom Kutza. Tom had dubbed them to a cassette years ago, and can only recall that they were not in use when he began working there in 1960. So, if you recognize these jingles, we would love to know what you know. Share your memories with us.

Audio exhibits

“How’d You Get So Lucky?” Jingle

“The Voice of Information” Jingle

“In The Know” Jingle

“It’s Time For Your Favorite Music” Jingle

“Here’s the Latest News” Jingle

“It’s Time for the Weather Report” Jingle

“WISL – Time and Temperature” Jingle

“Sports Scoreboard” Jingle