RARE AUDIO: Mary Roebling at National-Dime East End Branch Opening July 15th 1958

National-Dime Bank East End Branch – Photo from Shamokin News-Dispatch July 1958

In 1932 the Dime Trust and Safe Deposit Company merged with the Shamokin National Bank to become the National-Dime Bank of Shamokin. National-Dime was one of the largest financial institutions in Shamokin serving customers with personal and commercial loans, Christmas clubs, and savings and checking accounts. The bank’s corporate offices and main branch were located at the corner of Market and Independence Streets in downtown Shamokin, the current location of M&T Bank. In March of 1968 the National-Dime Bank merged with The Pennsylvania National Bank and Trust Company of Pottsville.

Pennsylvania National Bank And Trust Company Logo, circa 1968

In 1958, The National-Dime Bank of Shamokin was in expansion mode. A merger with the First National Bank of Trevorton was completed on May 28th 1958 with the Trevorton Branch of The National-Dime Bank opening on June 2nd. Around the same time, renovations were underway at the corner of Independence and Shamokin Streets for what would become the East End branch of National-Dime and their third location.

Advertisement promoting the National-Dime Bank East End Branch Open House – Shamokin News-Dispatch July 14th 1958

The official grand opening of the East End branch commenced on July 15th 1958 with an open house celebration. The open house was attended by directors of the National-Dime Bank, local leaders and featured a live broadcast by WISL Radio.

National-Dime Bank East End Branch ribbon cutting – Shamokin News-Dispatch July 16th 1958

It’s not surprising that WISL Radio would be on-hand to help promote the opening of the new, modern banking facility considering Henry W. Lark, owner of WISL Radio, was also the president of The National-Dime Bank of Shamokin.

National-Dime Bank Grand Opening article – Shamokin News-Dispatch July 16th 1958

The WISL Broadcast took place from 4pm to 10pm and featured interviews with a number of people of interest who were in attendance. The audio clip that we have to share includes one of those notable persons, Mary Roebling.

Mary Roebling 1958

Mary Roebling was a pioneer for women in banking, becoming the President of Trenton Trust in 1937 and also the first woman ever to become president of a banking institution. When Roebling took control of Trenton Trust, the country was in the throws of The Great Depression and the bank was facing $4 million dollars in debt with only $11 million dollars in assets. By 1951, she not only was able to pull her bank through the financial crisis but also increased the banks assets to $70 million dollars. That same year she also scored the bank’s biggest client to date by securing the business of U.S. Steel.

Roebling lent her success to the cause of women’s rights and constantly promoted women in business and spoke out against sexism in the boardroom. In addition to becoming the first woman to serve as a bank president she was also the first woman governor on the American Stock Exchange, was the founder of the first female-owned bank, the Woman’s Bank of Denver in 1978 and first woman member of Union League Club in Philadelphia.

WISL transcription disc Label from Mary Roebling Interview

Roebling was a friend and colleague of Henry Lark and made the trip from Trenton to Shamokin for the open house event. In the following audio exhibit, we have a rare recording of Roebling as she congratulates Henry Lark on his expansion of National-Dime. This recording was likely made on premise at the new East End branch and broadcast during the 4pm to 10pm broadcast.

AUDIO EXHIBIT

Mary Roebling at the Grand Opening of The National-Dime Bank East End Branch, July 15th, 1958

WISL Radio Marks 50 Years – News Item Article January 16th 1998

January of 1998 marked the 50th anniversary of WISL radio. By this time the station was owned by Charles “Mick” Haggerty and was suffering the effects of a faltering local economy. Within a couple of years Morning Man and WISL cornerstone Tom Kutza would leave the station and move on as Northumberland County Tourism Director and the stations (AM and FM) would be sold and the AM taken dark.

While tough times lay ahead, WISL was celebrating 50 years and looking ahead with high hopes. To mark the occasion, News-Item Staff Writer Mark Gilger put together a nice write up of the station for their January 16th issue. We feature this article in today’s post.

WISL Radio Marks 50 Years

BY MARK GILGER
STAFF WRITER

SHAMOKIN – WISL Radio in Shamokin, which has delighted thousands of listeners through the years with its wide assortment of programming, is celebrating its 50th anniversary. The 24-hour, seven-day-a-week station, which is co-owned by Mick and JoAnne Hagerty of Pal­merton, is planning several prom­otions and live broadcasts from various locations during the up­ coming year. Mr. and Mrs. Hagerty, who serve as officers for MJR Media Inc., purchased WISL Radio AM and FM stations on Sept. 4, 1997, after leasing both stations since May 1996. The AM station was purchased from Laurel Broad­casting while the FM station was bought from Northeast Broad­casting of Northumberland Inc.

Charles Petrie first station manager

WISL Radio was founded on Jan. 25, 1948, by Henry Lark at its current location at the corner of Rock and Sunbury streets, which is known as the Lark Building. The first station manager was Charles Petrie, Dick Owens suc­ceeded Petrie as station manager. Other managers through the years have included Bernie “Saks” Friedman, Art Sherman and John Berry.

Tom Kutza, popular longtime radio personality, has worked at the station for 37 of the 50 years it has been in existence. The dedi­cated disc jockey has witnessed a lot of changes in radio through the years and has many fond memo­ries of his radio work “We’ve carried it all through the years including basketball and football games, heart-a-thons, library Christmas tree projects, the Stanley Coveleskie monument project, numerous live remotes from different locations celebrat­ing special events, live broadcasts in the studio using the old boom microphones, religious shows, news talk shows, sports talk shows with Bernie Romanoski Sr. and many other programs,” Kutza said. Kutza, who has interviewed hundreds of celebrities over the years, added, “My favorite prog­ram of all time has been the ‘Let­ters to Santa’ show. I really love that program.” Kutza, 55, whose name has be­ come synonymous with WISL Ra­dio, started working at the station after graduating from high school. The “station historian” has many photographs and other keepsakes pertaining to the station. The disc jockey, who resides in Elysburg, said the biggest changes in radio today include more talk shows and updated equipment. “I love doing my talk show “ Kutza said. “That’s the highlight for me because I get to meet so many people. I love coming to work and I’m proud to be a part of this station and area. We have the most dedicated listeners in our community. I’m thrilled I’ve been able to work here so long and it’s really amazing for a small station like WISL Radio to be on the air for 50 years.”

Tom Kutza, seated, disc jockey at WISL Radio in Shamokin for 37 years, and station owner Mick Hagerty relax in the control room. WISL Radio is celebrating its 50th an­niversary this year. (News-Item photo by Mark Gilger)

Mick Hagerty had nothing but praise for the longtime radio per­sonality. “Tom’s is an institution at WISL. When someone thinks of WISL, they immediately associate Tom’s name with the station. His show is a tradition and we plan on maintaining that tradition for as many years as we can.” Hagerty said plans are being made to have Kutza conduct his talk show from his home to make it more convenient for the radio personality, who has endured health problems in recent years.

Mick Hagerty said various promotions are being planned throughout the year to commemorate the 50th anniversary of the station. He said remote broad­casts will be done from different places including the historical Victoria Theatre in downtown Sha­mokin. Memorabilia trinkets per­taining to the 50th anniversary will be made available during the next several months. The station owner commented, “We plan to upgrade our equip­ment and hire more sales people and disc jockeys. We want to in­ crease our power on both stations (1480 AM and 95.3 FM). We also are looking into setting up a booth at Knoebels Amusement Resort so we can do live remotes from the park”

Hagerty said the format for the FM station, which features “old­ies” music, will remain the same while the programming on the AM station will be upgraded.

“WISL Radio Marks 50 Years” From The News Item January 16th 1998

WISL Advertising Rate Card (’70s era)

What was the cost of advertising on WISL in the 1970s? This rate card was used to determine how much airtime on WISL cost for specific dayparts and durations.

During this period WISL was still owned by Radio Anthracite (Henry W. Lark). There are a couple of important things to note on this rate card:

  • First, WISL AM & FM are listed and each station has its own branding; WISL-AM as “The Voice of Information” and WISL-FM as “The Sound of Entertainment”.
  • Second, this rate card not only show the rates for local advertising, but also national advertising rates. While it is uncommon today, national advertising buyers would look to a small market station such as WISL for national advertising buys. The national slogan used was “A Quality Station in a Quality Market”.
  • Third, both WISL-AM and FM had a broadcast day that began at 6am and ended at midnight. While both stations were authorized for both day and night service, they elected to sign-off during the overnight hours.
WISL Advertising Rate Card 1970s (Front View)
WISL Advertising Rate Card 1970s (Inside View)
WISL Advertising Rate Card 1970s (Back View)

WISL-TV… It Was Almost A Reality

In 1953 WISL was celebrating five years of radio broadcasting in Shamokin. To commemorate the occasion Radio Anthracite, the parent company of WISL, took out a full page ad in the Shamokin News Dispatch. The advertisement touts an award they received from the Pennsylvania Week Radio and Television Committee, a special fifth anniversary cash contest sponsored by National Dime Bank and the first official announcement of Radio Anthracite’s intentions of opening and operating a television station in Shamokin.

The Federal Communications Commissions was assigning new UHF television stations across the country and channel 65 was to be assigned to the Central Susquehanna Valley. WISL was not the only station to throw it’s hat in the ring for the new TV License, The Sunbury Broadcasting Corporation, owner of WKOK in Sunbury had already applied for the channel 65 allotment.

By early 1954, both contestants had withdrawn their applications and visions of channel 65 would never be realized.

WISL Advertisement from The Shamokin News-Dispatch (January 24, 1953)
Article From The Shamokin News-Dispatch (February 22, 1954) Announcing the withdrawal of WKOK’s TV application