Yoch’s Dutch Maid Bread Radio Commercials

Yoch’s Bakery Advertisement for Shamokin Centennial in 1964

If you lived in Shamokin prior to 1977 you will certainly remember Yoch’s Bakery. You may even remember the smell of fresh baked bread walking to and from school or work, but do you remember Yoch’s on the radio? WISL aired many commercial over the years for “Yoch’s Dutch Maid Bread” and we are fortunate enough to have a couple of these classic commercials to share.

AUDIO EXHIBITS

Yoch’s Dutch Maid (New Enriched Bread) 1957

Yoch’s Dutch Maid (Mr. Rooster) 1964

Yoch’s Dutch Maid (Sandwich Bread) 1964

Yoch’s Dutch Maid (You’ll Yike It) 1964

Yoch’s Dutch Maid (Enriched Bread) 1965

Dialing The DJs: Teen Life with Kutza and Flynn

Teen Life Magazine cover August 1964

In August of 1964. WISL radio and Shamokin were catching their piece of the national spotlight, (at least on some level), in the pages of a well known teen magazine. That summer Teen Life Magazine brought their traveling record hop parade to town, just in time for Shamokin’s Centennial celebration. Teen Life Magazine had their own DJ, “cleverly” named T.J who’s job was to travel from town to town across the United States and host record hops, many times bringing a music start or two with him.

from left to right: Doug Moody, Tom Kutza, Kenny Dino, T.J. and Diane Christian

This time, it was Shamokin’s turn. Along with SMASH Records A&R man Doug Moody, T.J. met T.K, (better known as Tom Kutza) and Bernie Flynn of WISL radio. According to Tom, quite a crowd showed up for the even which included live performances from Kenny Dino, a singer who was trying to build a career for himself at the time. Dino’s only chart record was a 1961 release entitled “Your Ma Said You Cried In Your Sleep Last Night”, which peaked at number 24 on the Billboard Hot-100. Dino’s career included a list of strike-outs which included turning down a chance to duet with a young singer named Paul Simon, as well as having his record company refuse to allow him to record the song “Suspicion” which would become a huge hit for Terry Stafford.

Also in Shamokin that night was Diane Christian. Diane was in a number of vocal groups in the early 1960s including The Rosettes, Diane & The Darlings and the Chic-Lets. By early 1964 she was pushing a solo record on SMASH called “Has Anybody Seen My Boyfriend” which did not receive any national attention.

from left to right: Ron Schreffler, Vinny D, Bernie Flynn, Jake Berkheiser, Tom Berkheiser and an unidentified record hop attendee

The local music attraction that night was a group called the Tremelos, not to be confused with the English group, The Tremeloes who had a string of hits in the 1960s including “Silence Is Golden” and “Here Comes My Baby”. This Tremelos group consisted of some local boys; Ron Schreffler and brothers Jake and Tom Berkheiser. Schreffler would later join the group D’Kool & The Kasuals, a band of coal region guys who were signed to and recorded for the Cameo/Parkway label in Philadelphia. The band toured all across the region promoting their biggest hit “She’s Good To Me”.

SMASH records logo

Tom Kutza remembered the “slimy” record promoter who went by the name Vinny D. (pictured along with Bernie Flynn and The Tremelos). Tom recalled that he wore a gold ring on his finger with the letters “V” and “D” embossed on it. According to Kutza, they were staying at a local hotel in Shamokin and surprise everyone in the morning by skipping town without paying their hotel bill.

Regardless of the moral deficiencies of the Teen Life Magazine entourage, Tom said that everyone had a great time at the hop. Tom and Bernie even got their pictures in the August edition of Teen Life, turning the tow young DJs into national celebrities of sorts. Tom told us that after the magazine was published he started receiving “fan” mail from the young female readers, wanting to know more about the “DJ that digs the Big Beat”. Tom was happily married by that time and wanted to stay that way, so those letters only live on in legend.

Here is the original Shamokin portion of the write-up from the August 1964 edition of Teel Life Magazine. We hope you enjoy the 1960s teen speak.

WINNERS IN SHAMOKIN: Shamokin, Pennsylvania is celebrating its 100th birthday come the end of June. Shamokin has also something extra-special to celebrate – their own prize-winning DJs, TOM KUTZA and BERNIE FLYNN, who melt the hot wax as they spin the winners over WISL. Tom and Bernie dig the Big Beat. I can testify to that. The boys had me stomping up a storm when I invaded their territory, together with DOUG MOODY, that curly-headed, blue-eyed A & R Promo Sales Chief for SMASH records. It was a SMASH NITE at the TEEN LIFE Record Hop, emceed by Tom. Bernie and Yours Truly. Doug supplied the SMASH records. For days before the TL hop, Tom and Bernie blasted away over WISL warning one and all not to miss the TL-SMASH Hop… obviously all of Shamokin heard the warning and came to our Hop. It was a wonderful kind of madness. Between dance sets we had LIVE entertainment. KENNY DINO was greeted as though her was a BEATLE, or something. Anyway, Doug and I will be back in the Shamokin-Mt. Carmel area soon. Keep tuned to WISL for dates.

EXHIBIT

This is a PDF of the original “Dialing The DJs with T.J.” Teen Life Magazine spread.

1968 WISL Transmitter fire

Fire tore through the WISL Transmitter site located on Big Mountain on February 17th 1968 completely destroying all equipment and forcing the station of the air for a brief period of time. Below is an article published in the Shamokin News-Dispatch on February 19th 1968, the Monday following the fire. Thanks to Heather Sharp-Makal for uncovering this newspaper clipping.

Shamokin News-Dispatch Story February 19th 1968

On the same day that this article was published, WISL also ran a nice sized advertisement proclaiming that the station would be back on the air shortly and thanking listeners for their support and patience.

WISL AD from the Shamokin News-Dispatch February 19th 1968

Amazingly within days of being taken off the air by fire, WISL resumed broadcasting at 9am on February 21st 1968. A new transmitter building would be built in the coming months and would serve the station for more than three more decades. Below is the article from the Shamokin News-Dispatch announcing that WISL has returned to the air.

Shamokin News-Dispatch Story February 21st, 1968

The “Beatle Ball” at Kunkel Hall

WISL’s Tom Kutza

It was May 1964, right in the middle of “Bealtemania” and Shamokin was not immune. We were recently given some pictures from the “Beatle Ball” at Kunkel Hall in Springfield, hosted by WISL’s Tom Kutza.

Do you know any of these Beatle fans?

Enjoying The “Beatle Ball”
“Beatle Ball” Decor
Twist and Shout at the “Beatle Ball”
“Beatle Ball” Decor
“Beatle Ball” Decor

1968 WISL Transmitter Fire

Fire tore through the WISL Transmitter site located on Big Mountain on February 17th 1968 completely destroying all equipment and forcing the station of the air for a brief period of time. Below is an article published in the Shamokin News-Dispatch on February 19th 1968, the Monday following the fire. Thanks to Heather Sharp-Makal for uncovering this newspaper clipping.

Shamokin News-Dispatch Story February 19th 1968

On the same day that this article was published WISL also ran a nice sized ad proclaiming that the station would be back on the air shortly and thanking the listeners for their support and patience.

WISL AD from the Shamokin News-Dispatch February 19th 1968

Amazingly within days of being taken off the air by fire, WISL resumed broadcasting at 9am on February 21st 1968. A new transmitter building would be built in the coming months and would serve the station for more than three more decades. Below is the article from the Shamokin News-Dispatch announcing that WISL has returned to the air.

Shamokin News-Dispatch Story February 21st, 1968

Annie and Willie’s Prayer

An Early Publication of Sophia P. Snow’s “Annie and Willie’s Prayer”

Tom Kutza has always loved the Christmas season, and being on the air at WISL he had the opportunity to share with his listeners the sentimental side of the holiday. Each year you would be guaranteed to hear songs such as Johnny Cash’s “The Christmas Guest”, Kate Smith’s “Happy Birthday, Dear Christ Child” and many others. There were also spoken word pieces such as John Facenda’s reading of “The Nativity” and “The Story of Small One” but the Christmas tradition that was most dear to Kutza, came from his own heart; his own reading of “Annie and Willie’s Prayer.”

This poem was written by Sophia P. Snow and was first published in 1884. It’s the story of two young children on Christmas Eve whose stern father had sent them to bed early after telling them that Santa Claus did not exist. Their mother had passed away and since then their father had lost Christmas in his heart. Annie and Willie knelt at their bed and said a prayer. As the story goes, their father overheard their prayer. Their wishes touched him so that he set out to make sure their Christmas prayer came true.

Kutza began reading this poem on the air at WISL Radio in the 1960’s and continued presenting it at Christmas time until his departure from the station in the late 1990’s. Presented here are two readings of this poem by Kutza. The first was recorded in 1969 in the parlor of his home on Race Street in Shamokin, and was the voice-over cut that was played on the air at WISL for many years. The second cut was recorded and produced in 2005 for the “Christmas Eve with Tom Kutza” radio program.

Please take a listen and enjoy a very special WISL Christmas tradition, “Annie and Willie’s Prayer.”

AUDIO EXHIBITS

 Tom Kutza reads “Annie and Willie’s Prayer” on WISL in 1969

The “Christmas Eve with Tom Kutza” edition of “Annie and Willie’s Prayer” recorded in 2005

Annie and Willie’s Prayer

By Sophia P. Snow

‘Twas the eve before Christmas. “Good night,” had been said,
And Annie and Willie had crept into bed;
There were tears on their pillows and tears in their eyes,
And each little bosom was heaving with sighs,
For tonight their stern father’s command had been given
That they should retire precisely at seven
Instead of at eight – for they troubled him more
With questions unheard of than ever before:
He had told them he thought this delusion a sin,
No such creature as “Santa Claus” ever had been.
And he hoped after this, he should never more hear
How he scrambled down chimneys with presents each year.
And this was the reason the two little heads
So restlessly tossed on their soft, downy beds.
Eight, nine, and the clock on the steeple tolled ten,
Not a word has been spoken by either till then,
When Willie’s sad face from the blanket did peep,
And whispered, “Dear Annie, is ‘ou fast as’eep?”
“Why, no, brother Willie,” A sweet voice replies,
“I’ve long tried in vain, but I can’t shut my eyes,
For somehow it makes me so sorry because
Dear papa has said there is no ‘Santa Claus.’
Now we know there is, and it can’t be denied,
For he came every year before mamma died;
But, then, I’ve been thinking that she used to pray,
And God would hear everything mamma would say,
And maybe she asked him to send Santa Claus here
With that sackful of presents he brought every year.”
“Well, why can’t we p’ay dest as mamma did den,
And ask God to send him with p’esents aden?”
Four little bare feet bounded out on the floor,
And four little knees the soft carpet pressed,
And two tiny hands were clasped close to each breast.
“Now, Willie, you know we must firmly believe
That the presents we ask for we’re sure to receive;
You must wait very still till I say the “Amen,”
And by that you will know that your turn has come then.”

“Dear Jesus, look down on my brother and me,
And grant us the favor we are asking of thee.
I want a wax dolly, a teaset, and ring,
And an ebony workbox that shuts with a spring.
Bless papa, dear Jesus, and cause him to see
That Santa Claus loves us as much as does he;
Don’t let him get fretful and angry again
At dear brother Willie and Annie. Amen.”
“Please, Desus, ‘et Santa Taus tum down tonight,
And b’ing us some p’esents before it is light;
I want he should div’ me a nice ‘ittle s’ed,
With bright shinin’ ‘unners, and all painted red;
A box full of tandy, a book, and a toy.
Amen, and then, Desus, I’ll be a dood boy.”

Their prayers being ended, they raised up their heads,
With hearts light and cheerful, again sought their beds.
They were lost soon in slumber, both peaceful and deep,
And with fairies in dreamland were roaming in sleep.

Eight, nine, and the little French clock had struck ten,
Ere the father had thought of his children again:
He seems now to hear Annie’s half-suppressed sighs,
And to see the big tears stand in Willie’s blue eyes.
“I was harsh with my darlings,” he mentally said,
“And should not have sent them so early to bed;
But then I was troubled, my feelings found vent,
For bankstock today has gone down ten percent.
But of course they’ve forgotten their troubles ere this,
And that I denied then their thrice-asked-for kiss:
But, just to make sure, I’ll go up to their door,
For I never spoke harsh to my darlings before.”
So saying, he softly ascended the stairs,
And arrived at the door to hear both of their prayers;
His Annie’s “Bless papa” drew forth the big tears,
And Willie’s grave promise fell sweet on his ears.
“Strange – strange – I’d forgotten,” said he with a sigh,
“How I longed when a child to have Christmas draw nigh.”
“I’ll atone for my harshness,” he inwardly said,
“By answering their prayers ere I sleep in my bed.”
Then he turned to the stairs and softly went down,
Threw off velvet slippers and silk dressing gown,
Donned hat, coat, and boots, and was out in the street,
A millionaire facing the cold, driving sleet!
Nor stopped he until he had bought everything
From the box full of candy to the tiny gold ring;
Indeed, he kept adding so much to his store,
That the various presents outnumbered a score.
Then homeward he turned. With his holiday load,
With Aunt Mary’s help, in the nursery was stowed.
Miss Dolly was seated beneath a pine tree,
By the side of a table spread out for her tea;
A workbox well fitted in the center was laid,
And on it the ring for which Annie had prayed,
A soldier in uniform stood by a sled,
“With bright shining runners, and all painted red.”
There were balls, dogs, and horses, books pleasing to see,
And birds of all colors were perched in the tree!
While Santa Claus, laughing, stood up in the top,
As if getting ready more presents to drop.
And as the fond father the picture surveyed,
He thought for his trouble he had amply been paid,
And he said to himself, as he brushed off a tear,
“I’m happier tonight than I’ve been for a year;
I’ve enjoyed more pure pleasure than every before;
What care I if bank stock falls ten percent more!
Hereafter I’ll make it a rule, I believe,
To have Santa Claus visit us each Christmas Eve.”
So thinking, he gently extinguished the light,
And, tripping down stairs, retired for the night.

As soon as the beams of the bright morning sun
put the darkness to flight, and the stars one by one,
Four little blue eyes out of sleep opened wide,
And at the same moment the presents espied;
Then out of their beds they sprang with a bound,
And the very gifts prayed for were all of them found.
They laughed and they cried, in their innocent glee,
And shouted for papa to come quickly see
What presents old Santa Claus brought in the night
(Just the things that they wanted,) and left before light:
“And now,” added Annie, in a voice soft and low,
“You’ll believe there’s a ‘Santa Claus’, papa, I know”;
While dear little Willie climbed up on his knee,
Determined no secret between them should be,
And told him in soft whispers how Annie had said
That their dear, blessed mamma, so long ago dead,
Used to kneel down by the side of her chair,
And that God up in heaven had answered her prayer.
“Den we dot up and prayed dust as well as we tould,
And Dod answered our prayers: now wasn’t He dood?”
“I should say that He was, if He sent you all these,
And knew just what presents my children would please.
(Well, well, let him think so, the dear little elf,
‘Twould be cruel to tell him I did it myself.”)

Blind father! Who caused your stern heart to relent,
And the hasty words spoken so soon to repent?
‘Twas the Being who bade you steal softly upstairs,
And made you his agent to answer their prayers.

The Story of “Letters To Santa”

Letters To Santa Graphic from Guinan’s Advertisement (Shamokin News-Dispatch, December 2nd 1951)

Growing up in the Shamokin and Mount Carmel area, it’s likely that when you hear someone say “Letters To Santa” it brings a warm feeling to your heart. It may bring back memories of preparing your letter for Santa, probably with the help of your Mother or Father, and then either mailing it to WISL Radio (a.k.a. The North Pole) or going with Mom or Dad to drop it off at a local business, who would make sure it would get to Santa, then racing home from school, or maybe waking up extra early to hear Santa Clause read your letter live on WISL Radio.

“Letters To Santa” article (Broadcasting Magazine December 12th, 1949)

The program was “Letters To Santa” and was arguably the longest running program on WISL Radio. While it’s difficult to track down the exact details of the show’s origins, we do know that it dates back as far as 1949, one year after WISL Radio signed on. According to an article written in the December 19th, 1949 edition of Broadcasting Magazine, the program drew “thousands of pieces of mail from every community, both urban and rural, in the area” and featured two announcers who would alternate reading the letters live on the air. The program ran 15 minutes in length and was usually sponsored by one local business.

Radio Listings as published in the Shamokin News Dispatch December 23rd, 1954, Notice “Letters To Santa” airs at 4pm

The program continued throughout the 1950’s, airing at various times during the day, sometimes at 11am other times at 4pm. The popularity of “Letters To Santa” grew and by the early 1960’s was being hosted by WISL News Director Jim Riley. The format was fairly the same, letters would come to the station and would be simply read on the air by Riley. However, in 1961, that format would change and WISL’s “Letter’s To Santa” would take on a whole new meaning to children in the area.

Tom Kutza has always loved the Christmas season and has even considered himself to be one of Santa’s helpers. When he joined WISL in 1961, he said to himself, if he had anything to do with the “Letters To Santa” program, he would arrange to have Santa read the letters to the children. It wouldn’t be long before Tom got his wish. Jim Riley accepted a job with WHLM-AM radio in Bloomsburg, PA, and upon his departure Tom took over the “Letters To Santa Program.”

From this point on, not only would children get to hear their letters read on the air, but WISL Radio would “fire up their connection to the North Pole” so that Santa himself could read the letters live on the radio.

Guinan’s Department Store Ad from The Shamokin News-Dispatch December 2nd, 1954, telling kids to drop their letters off in their Toyland section.

Over the years there were many sponsors of the “Letters To Santa” program. In the 1950’s there was W.C. Hack & Sons and Guinan’s Department Store, both of which showed their support in newspaper ads in the Shamokin News Dispatch. Kutza said that during the 1960’s Reed’s Dairy was one of the major sponsors, and that kids could give their letter to the Reed’s delivery man to be read by Santa. Burger King was also a sponsor over the years, and kids could take their letters to the restaurant to get them to the big guy.

W.C. Hack & Son’s Ad from The Shamokin News-Dispatch November 24th, 1953. Note the mention of “Letters To Santa” at the bottom of the ad.

Kutza said that it has been interesting to see how toys have changed through the years. When he took over the program the children would “write for dolls and tinker-toys, but today it’s all computers and high tech gadgets.” The program has brought it’s share of heart breakers to the air as well, Kutza said that there were many letters asking Santa to “please get Daddy a job for Christmas” or “bring Daddy back from the war.” He shared with us a couple of the memorable happy stories from over the years:

Father Herbert Skurski from St. Stephen’s Church was loved by the children. Known as “The Magician” it saddened many when he was sent by the Archdiocese to a church in Nova Scotia. The Father was well known in the Shamokin area, so it wasn’t surprising when one youngster wrote a letter to Santa asking if he would please pick up Father Skurski in Nova Scotia on his way to Shamokin and bring him back for Christmas. Well, as luck would have it, Father Skurski was headed back to Shamokin for the season. Can you imagine how happy that youngster was to find that Santa had honored the wish and delivered Father Skurski to Shamokin, just in time for Christmas Mass?

Another story takes us back to the days of the Vietnam War. A young boy wrote to Santa “if it’s possible, could you bring daddy home for Christmas?” Kutza said that these letters were always the saddest, knowing that all this little guy wanted was his daddy home for Christmas, and that nothing could be done to make sure his wish came true. However in this case there was a little Christmas magic in the air. Christmas morning came and the little boy came downstairs from his room, hoping to see his daddy standing there. He looked and looked and there was no sign of his daddy. Sad and disappointed that his daddy was not there on Christmas morning, he looked at his mother and said “I guess Santa couldn’t bring daddy home.” What the boy didn’t know was that in the early morning hours, while he was sleeping his father did come home and was asleep upstairs. The boy’s mother said he should go look upstairs, maybe Santa had left him up there. Needless to say, Santa delivered, and their family was reunited for Christmas.

In 1998, Kutza left WISL and “Letters to Santa” came to an end, at least in it’s original form. Five years later, in 2003 the News-Item approached Kutza, who at the time was the Tourism Director of Northumberland County, about bringing the program back, this time through the magic of the world wide web. Kutza agreed and now children from anywhere in the world can send their letters directly to Santa and hear them read by him nightly through the News-Item’s website.

The tradition also continues on the WISL internet stream weekday night at 7pm through the month of December. Kutza said he is so thankful that the News-Item saw the value in this wonderful program and brought it back to life.

We were able to locate a couple vintage “Letters To Santa” programs from the 1990’s, they are presented here for your enjoyment. We are always looking to add to the archives, so if you or anyone you know may have recorded a “Letters To Santa” program on WISL feel free to email us at [email protected]. We will be happy to pick up cassettes or reel to reel tapes, transfer them to a digital format, return the originals and provide a digital copy in return. We would love to be able to share more Christmas Magic from “Letters To Santa.”

AUDIO EXHIBITS

Letters To Santa program from the early 1990’s

Letters To Santa program from 1995