RARE AUDIO: Mary Roebling at National-Dime East End Branch Opening July 15th 1958

National-Dime Bank East End Branch – Photo from Shamokin News-Dispatch July 1958

In 1932 the Dime Trust and Safe Deposit Company merged with the Shamokin National Bank to become the National-Dime Bank of Shamokin. National-Dime was one of the largest financial institutions in Shamokin serving customers with personal and commercial loans, Christmas clubs, and savings and checking accounts. The bank’s corporate offices and main branch were located at the corner of Market and Independence Streets in downtown Shamokin, the current location of M&T Bank. In March of 1968 the National-Dime Bank merged with The Pennsylvania National Bank and Trust Company of Pottsville.

Pennsylvania National Bank And Trust Company Logo, circa 1968

In 1958, The National-Dime Bank of Shamokin was in expansion mode. A merger with the First National Bank of Trevorton was completed on May 28th 1958 with the Trevorton Branch of The National-Dime Bank opening on June 2nd. Around the same time, renovations were underway at the corner of Independence and Shamokin Streets for what would become the East End branch of National-Dime and their third location.

Advertisement promoting the National-Dime Bank East End Branch Open House – Shamokin News-Dispatch July 14th 1958

The official grand opening of the East End branch commenced on July 15th 1958 with an open house celebration. The open house was attended by directors of the National-Dime Bank, local leaders and featured a live broadcast by WISL Radio.

National-Dime Bank East End Branch ribbon cutting – Shamokin News-Dispatch July 16th 1958

It’s not surprising that WISL Radio would be on-hand to help promote the opening of the new, modern banking facility considering Henry W. Lark, owner of WISL Radio, was also the president of The National-Dime Bank of Shamokin.

National-Dime Bank Grand Opening article – Shamokin News-Dispatch July 16th 1958

The WISL Broadcast took place from 4pm to 10pm and featured interviews with a number of people of interest who were in attendance. The audio clip that we have to share includes one of those notable persons, Mary Roebling.

Mary Roebling 1958

Mary Roebling was a pioneer for women in banking, becoming the President of Trenton Trust in 1937 and also the first woman ever to become president of a banking institution. When Roebling took control of Trenton Trust, the country was in the throws of The Great Depression and the bank was facing $4 million dollars in debt with only $11 million dollars in assets. By 1951, she not only was able to pull her bank through the financial crisis but also increased the banks assets to $70 million dollars. That same year she also scored the bank’s biggest client to date by securing the business of U.S. Steel.

Roebling lent her success to the cause of women’s rights and constantly promoted women in business and spoke out against sexism in the boardroom. In addition to becoming the first woman to serve as a bank president she was also the first woman governor on the American Stock Exchange, was the founder of the first female-owned bank, the Woman’s Bank of Denver in 1978 and first woman member of Union League Club in Philadelphia.

WISL transcription disc Label from Mary Roebling Interview

Roebling was a friend and colleague of Henry Lark and made the trip from Trenton to Shamokin for the open house event. In the following audio exhibit, we have a rare recording of Roebling as she congratulates Henry Lark on his expansion of National-Dime. This recording was likely made on premise at the new East End branch and broadcast during the 4pm to 10pm broadcast.

AUDIO EXHIBIT

Mary Roebling at the Grand Opening of The National-Dime Bank East End Branch, July 15th, 1958

WISL Radio Turns Three Years Old in 1951

WISL Radio celebrated their third birthday on January 27th 1951 by running a full-page advertisement in the Shamokin News-Dispatch. In the advertisement you will see a massive list of all of the sponsors heard on WISL as well as a list of some of the Mutual Network programs aired by WISL.

The list of advertisers is transcribed below. It is truly incredible to see just how many businesses operated in the Shamokin area in the post-war era.

WISL Advertisement – Shamokin News-Dispatch January, 27th 1951

LoCal Advertisers

Albertini Motors
Alexander’s Restaurant
Amato Cleaners
Double-A Wafers
Anchor Diner
Ann’s Dress Shop
Anthracite Auto
Leonard Appichel, Contractor
Arcade Beauty Salon
Arena Gardens
Joseph Arnoldin & Sons
Atlas Rug Cleaners
Baker’s Auto Exchange
Midnight Cafe
Ballentine’s Radiator Shop
Baum’s Sport Center
John A. Belsky
Ben’s Fur Shop
Kaiser Frazer Dealers
Black Diamond
M. R. Bodner-Studebaker Dealer
The Bootery
Bowl-Mor Rowling Alleys
Raymond Boyle, Service Station
Burkett’s Service Station
Burns Furniture
Bycoskie Motors
Camera & Music Mart
Caravella Amusement Enterprises
Catino & Krayniak Auto Sales
Central Sales & Service
Choplick’s Cafe
Cohen’s Men’s Shop
John J. Chowka, Mortician
Crissincer Motors
Croll Furniture
Crone’s
Crowl Tire Company
Dale Circus
Daniel’s Pottery
Danville Livestock Market
James A. Davis
Davis Hosiery Company
Dell Cleaners
Sam Dluge
Dobroski Furniture
Dornbach Motors
Durdach Brothers
Dusick & Hoberg
John J. Dusick
Eagle Shoe Shop
East End Beverage Company
Edgewood Park
Edgewood Restaurant
Eisenhart’s
Ely’s Sample Shoe Store
Emily’s Corset Shop
Emworth’s Poultry
Fetterolf Chevrolet
Firestone Store
Follmer’s Florist
Forman’s Furniture
Fraternal Order of Eagles
Fryling Stationery
Fun Novelty Company
Fuhrmann & Schmidt
Gallagher’s
Charles N. Geist
Ghezzi’s
Girard Investment Company
Wlllard P. Graber, Insurance
Guinan’s Department Store
V. C. Hack & Sons
Hazel’s Gift Shop
Herr Gas & Oil Company
Economy Stores
Ben Hirsh Shoe Store
Hodrick’s Appliance
Home Furniture Company
Horowitz’s
Houghton’s Summer Resort
Household Appliance
Ideal Park
Island Park
Jay’s New York Store
Jeddo Store
Jepko’s
Jones Hardware Company
Katch Furniture
Keystone Auto Electric
King Music House
Kirby Sales & Service
Kiwanis Club
Ernest Klase
Kline Motors
Knoebel’s Groves
Charles Krebs Stores
Kresge Store
Kulpmont Athletic Club
Kulpmont Auto Wreckers
Kuzo Brothers
James LaCross Store
1st Roundup Cafe
Lazarus Store
Leader-Hamilton Company
Leaven’s & Donlan
Liachowitz Jewelers
Little Giant
Loyal Order of Moose
Lupold’s Furniture
Little Norway
M&L Cleaners
McElwee’s Jewelry Store
Madden’s Vacuum Cleaner Service
Maine Fire Company
B. Mallett A Sons
Mallett’s Variety
M. J. Marcinek
Martin & Kohler
C. E. Hoover
Mertz Motor Sales
Miller Brothers Shoes
Miller’s Cafe
Reba Miller
Mount Carmel Motors
Modern Dress Shop
Monarch Laundry
Moser’s Department Store
Mowery’s Radio Service
Moyer’s Sunoco Service
Murphy & Scovern
Natalie Drive-In
Natalie Grove
National-Dime Bank
J. J. Newberry
Thomas Nicholas, Plating
Nu-W’ay Drive-In
Dunkleberger’s Furniture
Pearock Shop
Parenzan’s Music Store
Peter Patti
Penn Premier Shows
J. C. Penney Company
Peter’s Hardware Store
Peter’s Furniture Store
Peter’s Appliances Store
Phil’s Men’s & Boys’ Store
Picarelli Markets
Pipa’s Beverage Company
Pitello’s Kiddies Shop
Pitello’s Dairy Lunch
Ralph Pupo
R-Radio & Appliance
Raker Lumber & Planing Company
Raup Lumber & Construction Company
Reed’s Milk & Ice Cream
George H. Reitz Jewelry
J. T. Rhoades, Florist
Rolling Green Park
Rosini Brothers Restaurant
Rosini Brothers Coal
Helen Rosini, Beautician
Rummel’s Nursery
SOS Radio Electric
Sam’s Restaurant
Same Day Vacuum Service
Shoener’s Millinery
Schneider’s Philco Dealer
Shades’ Venetian Blind Service
Shamokin Bible Depot
Shamokin Christian Laymen’s Association
Shamokin Cycle Shop
Shamokin Equipment Company
Shamokin Flying Service
Shamokin Home Association
Shamokin Sports Supply
Shamokin Tire Service
Shamokin Upholstering
Shamokin Ready Mixed Concrete Company
Shusner’s House of Glass
Silverman’s Variety
Smart Shop
Smink’s Book Shop
Marlin B. Snyder, Roofing
Sperry & Hutchinson
E. C. Stashinski
Style Shop
Superior Furniture
Superior Electric
George Swank
Switzer’s Cafe
Tomol’s
Troutman Motors
Union Fire Company
Union Beverage Company
Vallish Furniture
Stank’s
Victory Fur Shop
S. Watral & Son
Weller Brothers
West Ward Building & Loan Association
O. K. Wetzel
Wolfe’s Department Store
Wolfgang’s Electric Service
Workmen’s Supply
Worth’s
Yellow Cab Company
Youth For Christ
Harold Zeigler Appliances
H. A. Zimmerman, Jeweler
Roy Zimmerman Appliances
Capitol Theatre
Victoria Theatre
A & P Stores
Albermarle Hotel, Atlantic City
Bell Telephone Company of Pennsylvania
Big Boy Auto Parts
Brest Packing Company
Brotherhood of Painters, Decorators & Paperhangers of America
Buckley Amusement Enterprises
Butter Krust Baking Company
Clark Packing Company
Clark’s Feed Mills
Congress of Industrial Organizations
Theron D. Conrad, Investment Securities
Chevrolet Dealers
Crosley Shelvador Dealers
Cluckey’s Fur Studios
Crowl Chemical Company
Dayton Tire Dealers
D & H Distributing Company
Eastern Press
Edward’s Lakes-to-Sea System
Electro-Metallurgical Company
Insulation Service Company
International Ladies Garment Workers Union
K-B Frosted Foods
Keller Auto Racing
Bloomsburg Fair
Lycoming County Fair
Reading Fair
Selinsgrove Fair
Maurer’s Dairy
Miller’s Auto Stores
Neighborhood Bakery
Northumberland Memorial Park
Philco Dealers
Rea & Derick, Inc.
Real French Cleaners
Roaring Creek Water Company
Rusco Products Company
Sanitary Diaper Service
Shamokin Packing Company
Spaulding Bakeries
Shamokin Sanitary Milk Company
Stegmaier Brewing Company
Styletex Clothes
Tharp’s Ice Cream
Textile Workers Union Local No. 173, U. T. W. U. of A.
Triangle Shoes
Upholstering Schools
Wise Potato Chips
Williams Grove Park
Yoch’s Bakery Company
Academy Distributors
Alamo Restaurant
Anna Jane Beauty Shop
Avellino Cafe
Art’s Coffee Shop
American-Australian Wool Shop
Atkins Store
Bardex Medicine
Blue Goose
Beaney’s Produce
Bashore’s
Ben Reimer’s Men’s Store
Black Diamond Garage
Broscious Farm Supply
Capital Hospital Service
Castetter’s Cafe
Concannon’s
Chrystal Bottling Company
Central Food Markets
Choplick’s Cafe
Crone’s Cigar Store
Cohen’s Hardware
DeSantis & Deitman Body Shop
D & R Radio & TV Sales
Esso Dealers
Exchange Club
Enterprise Specialty
Empire Vulcanizing Company
Esslinger
First National Bank of Mount Carmel
Frank’s Cafe
Forget-Me-Not Shop
Green Meadow Poultry Market
Louis Grossman & Sons
Gordon Airport
Guarantee Trust & Safe Deposit Company
Robert Graham
Harner Motor
Harry’s Grill
Hummel’s Furniture
Henry’s Auto Parts
Russell M. Seeds Company
Romberger Brothers Machine Shop
Roth’s Store
Highway Service Station
Hagan’s Barber Shop
Holy Name and Rosary Societies
Henlee’s Dress Shop
Huntsinger
Harris Paint Store
Rev. Heffner
Irvin R. Enders Kennels
Jay Store
Johnny’s Market
James Shop
Alex Klepacki
Kulpmont American Legion
Andrew Kurillo
Steve Kania
Kaiser-Frazer Dealers
Knights of Columbus
Kulpmont Gas Company
Kotanchik Lumber Company
Keller Racing, Incorporated
Kyle Jacobs
Allen Krebs
Lowery Electric Corporation
Vincent Lupia
L & S Oil Company
William Loftus
Lahr’s Wheel Service
Liberty Shoe Repair
Lee H. Mertz
Lincoln-Mercury Cars
Mount Carmel Business Men
Millie’s Dress Shop
Majestic Theatre
Mount Carmel Self Service Shoe Store
McDevitt’s Cafe
McCann’s School of Business
McElwee Home & Auto Supplies
Martini Markets
Mertz Motor Sales
Miller’s Furniture
May E. Jones Gift Shop
Rev. Donald Martin
Louis Matlow
Novotny Electric Service
Neversink Hotel
O. P. O. Clothes
Victor Paganotti
Pennsylvania Power & Light Company
Pennsylvania State Employment Service
Prescription Shoe Store
Phil’s Economy Store
Pioneer Troubadors
Casper Pinsker
Michael Potts
Peter’s Tavern
Pep Auto Sales
Jess Phillips
Pinkey’s Market
Polish Cadets
Polish Dramatic Club
Paul Roadarmel Meats
Royalist Cigars
Rovito & Company
Ralpho Township High School
James A. Reilley
Ranshaw Furniture
Ritz Cafe
Shamokin Hair Dressers
Sunoco Dealers
Shade’s Auto Supply
Shuey’s Jewelry Store
Shusterman’s
Sunbury Auto Wreckers
Slim’s Lunch
Harold Snyder
Spriggle’s Men’s Wear
Shamokin Merchants’ Council
Shimock’s Furniture
Serien C. Shipmen
Steinhart Appliance Store
Stroehman’s Bakery
J. A. Seitzinger
Superior Electric Service
W. R. Thomas & Sons
Thompson’s Advertising Service
Urich’s Gladiola Garden
United States Army
United Men’s Shop
Andrew Urban
Weis Pure Food Stores
West End Garage
Wydra’s Cafe
Warsaw Tavern
Ed Waugh
J. N. Werntz
Willow Cafe
Yuengling’s
Young Folk’s Club
Zurick & Zurick
Paul Zimmerman

National Advertisers

Johns-Manville Corporation
Quaker Oats
Dawn Bible Students
American Federation of Labor
Murine
Pierson Pharmaceutical
First Church of Christ, Scientist
United States Tobacco Company
Lutheran Laymen’s League
Kellogg Company
Derby Foods
Nabisco
O’Henry Candy Bars
Ronson Lighters
Voice of Prophecy, Incorporated
Proctor & Gamble
Tide
Joy
Carling’s Ale
Wilson Sporting Goods
Gillette Razor
Miles Laboratories
Ballentine Beer
Pabst Blue Ribbon
Dodge Division (Chrysler Corporation)
Plymouth Division (Chrysler Corporation)
DeSoto Division (Chrysler Corporation)
R. B. Semmler
Ford Motor Company
Ford-Lincoln-Mercury
Hudson Motor Car Company
Trimount Clothing
Ralston Purina
Philip Morris
Hellmann’s Mayonnaise
Miles Laboratories
General Foods
Bayuk Cigars
Cudahy Packing Company
Mutual of Omaha
D-Con
Nucoa
Blue Goose Foods
Pepsi Cola
Perfect Circle Piston Rings
Hudson Motor Car Company
Annahist Corporation
A. O. Smith Company
Chamberlain Company
Dari-Rich
General Mills
Gulf Corporation
Episcopal Churches (National Council)
East-West Shrine Committee
American Schools
Oldsmobile Dealers

1968 WISL Transmitter fire

Fire tore through the WISL Transmitter site located on Big Mountain on February 17th 1968 completely destroying all equipment and forcing the station of the air for a brief period of time. Below is an article published in the Shamokin News-Dispatch on February 19th 1968, the Monday following the fire. Thanks to Heather Sharp-Makal for uncovering this newspaper clipping.

Shamokin News-Dispatch Story February 19th 1968

On the same day that this article was published, WISL also ran a nice sized advertisement proclaiming that the station would be back on the air shortly and thanking listeners for their support and patience.

WISL AD from the Shamokin News-Dispatch February 19th 1968

Amazingly within days of being taken off the air by fire, WISL resumed broadcasting at 9am on February 21st 1968. A new transmitter building would be built in the coming months and would serve the station for more than three more decades. Below is the article from the Shamokin News-Dispatch announcing that WISL has returned to the air.

Shamokin News-Dispatch Story February 21st, 1968

“Mr. District Attorney” starring David Brian

TV Guide Ad from 1958 for the Television Version of “Mr. District Attorney”

“Mr. District Attorney” was a very popular and long running radio drama. Starting in April 1939 as a 15-minute serial, the program would become a 30 minute program by June when it was named the summer replacement for The Bob Hope Show. “Mr. District Attorney” was created, written and directed by Ed Byron who based the program on New York Governor Thomas Dewey who was famous for his war against racketeering. Byron sought to bring a very realistic program to the air. The stories were a product of Byron’s study of crime statistics, criminology texts and crime reports in the newspaper. Byron was known to even mix with local criminals and police to further his research.

David Brian “Mr. District Attorney” on the radio 1952-1953

From 1939 to 1952, “Mr. District Attorney” aired on NBC and ABC and starred Dwight Weist (1939 15-minute serials), Raymond Edward Johnson (1939 30-minute programs), Jay Jostyn (1940-1952) and David Brian (1952-1953 syndication) as the main character, simply called “Mr. District Attorney” or “Chief”.

Other cast members:

“Voice of the Law” – (The program’s opening announcer) Maurice Franklin and also Jay Jostyn before taking over the lead role.

“Miss Miller” – (Edith Miller the District Attorney’s secretary) Vicki Vola

“Miss Rand” – (The District Attorney’s receptionist) Eleanor Silver and Arlene Francis

“Len Harrington” – (The District Attorney’s Chief Investigator) Walter Kinsella and Len Doyle (1940 -1953)

“Mr. District Attorney” Ad from the Shamokin News-Dispatch October 16th 1954

The program began it’s television run on ABC on October 1st 1952, and was placed into general syndication on radio for the 1952 season.

WISL brought Mr. District Attorney to the air in late 1954, at the tail-end of it’s days on the radio. The episodes ran by WISL were the David Bryan independent syndication episodes. The program aired Sunday afternoons at 4pm and was sponsored locally by D&R Radio of Trevorton and Connaghan’s Music Store of Mount Carmel in what appears to be a ZENITH “co-op” advertising deal.

Presented here for your enjoyment are five original episodes of “Mr. District Attorney.”

AUDIO EXHIBITS

The Deadly Snowflake (original air date May 26, 1948)

The Unknown Source (original air date July 14, 1948)

The Bridal Path Murders (original air date May 31, 1953)

The Body On The Freight Train (original air date July 12, 1953)

The Lady Gamblers (1952)

The Bank Killer (1952)

The Blackmail Killer (1952)

1968 WISL Transmitter Fire

Fire tore through the WISL Transmitter site located on Big Mountain on February 17th 1968 completely destroying all equipment and forcing the station of the air for a brief period of time. Below is an article published in the Shamokin News-Dispatch on February 19th 1968, the Monday following the fire. Thanks to Heather Sharp-Makal for uncovering this newspaper clipping.

Shamokin News-Dispatch Story February 19th 1968

On the same day that this article was published WISL also ran a nice sized ad proclaiming that the station would be back on the air shortly and thanking the listeners for their support and patience.

WISL AD from the Shamokin News-Dispatch February 19th 1968

Amazingly within days of being taken off the air by fire, WISL resumed broadcasting at 9am on February 21st 1968. A new transmitter building would be built in the coming months and would serve the station for more than three more decades. Below is the article from the Shamokin News-Dispatch announcing that WISL has returned to the air.

Shamokin News-Dispatch Story February 21st, 1968

The Story of “Letters To Santa”

Letters To Santa Graphic from Guinan’s Advertisement (Shamokin News-Dispatch, December 2nd 1951)

Growing up in the Shamokin and Mount Carmel area, it’s likely that when you hear someone say “Letters To Santa” it brings a warm feeling to your heart. It may bring back memories of preparing your letter for Santa, probably with the help of your Mother or Father, and then either mailing it to WISL Radio (a.k.a. The North Pole) or going with Mom or Dad to drop it off at a local business, who would make sure it would get to Santa, then racing home from school, or maybe waking up extra early to hear Santa Clause read your letter live on WISL Radio.

“Letters To Santa” article (Broadcasting Magazine December 12th, 1949)

The program was “Letters To Santa” and was arguably the longest running program on WISL Radio. While it’s difficult to track down the exact details of the show’s origins, we do know that it dates back as far as 1949, one year after WISL Radio signed on. According to an article written in the December 19th, 1949 edition of Broadcasting Magazine, the program drew “thousands of pieces of mail from every community, both urban and rural, in the area” and featured two announcers who would alternate reading the letters live on the air. The program ran 15 minutes in length and was usually sponsored by one local business.

Radio Listings as published in the Shamokin News Dispatch December 23rd, 1954, Notice “Letters To Santa” airs at 4pm

The program continued throughout the 1950’s, airing at various times during the day, sometimes at 11am other times at 4pm. The popularity of “Letters To Santa” grew and by the early 1960’s was being hosted by WISL News Director Jim Riley. The format was fairly the same, letters would come to the station and would be simply read on the air by Riley. However, in 1961, that format would change and WISL’s “Letter’s To Santa” would take on a whole new meaning to children in the area.

Tom Kutza has always loved the Christmas season and has even considered himself to be one of Santa’s helpers. When he joined WISL in 1961, he said to himself, if he had anything to do with the “Letters To Santa” program, he would arrange to have Santa read the letters to the children. It wouldn’t be long before Tom got his wish. Jim Riley accepted a job with WHLM-AM radio in Bloomsburg, PA, and upon his departure Tom took over the “Letters To Santa Program.”

From this point on, not only would children get to hear their letters read on the air, but WISL Radio would “fire up their connection to the North Pole” so that Santa himself could read the letters live on the radio.

Guinan’s Department Store Ad from The Shamokin News-Dispatch December 2nd, 1954, telling kids to drop their letters off in their Toyland section.

Over the years there were many sponsors of the “Letters To Santa” program. In the 1950’s there was W.C. Hack & Sons and Guinan’s Department Store, both of which showed their support in newspaper ads in the Shamokin News Dispatch. Kutza said that during the 1960’s Reed’s Dairy was one of the major sponsors, and that kids could give their letter to the Reed’s delivery man to be read by Santa. Burger King was also a sponsor over the years, and kids could take their letters to the restaurant to get them to the big guy.

W.C. Hack & Son’s Ad from The Shamokin News-Dispatch November 24th, 1953. Note the mention of “Letters To Santa” at the bottom of the ad.

Kutza said that it has been interesting to see how toys have changed through the years. When he took over the program the children would “write for dolls and tinker-toys, but today it’s all computers and high tech gadgets.” The program has brought it’s share of heart breakers to the air as well, Kutza said that there were many letters asking Santa to “please get Daddy a job for Christmas” or “bring Daddy back from the war.” He shared with us a couple of the memorable happy stories from over the years:

Father Herbert Skurski from St. Stephen’s Church was loved by the children. Known as “The Magician” it saddened many when he was sent by the Archdiocese to a church in Nova Scotia. The Father was well known in the Shamokin area, so it wasn’t surprising when one youngster wrote a letter to Santa asking if he would please pick up Father Skurski in Nova Scotia on his way to Shamokin and bring him back for Christmas. Well, as luck would have it, Father Skurski was headed back to Shamokin for the season. Can you imagine how happy that youngster was to find that Santa had honored the wish and delivered Father Skurski to Shamokin, just in time for Christmas Mass?

Another story takes us back to the days of the Vietnam War. A young boy wrote to Santa “if it’s possible, could you bring daddy home for Christmas?” Kutza said that these letters were always the saddest, knowing that all this little guy wanted was his daddy home for Christmas, and that nothing could be done to make sure his wish came true. However in this case there was a little Christmas magic in the air. Christmas morning came and the little boy came downstairs from his room, hoping to see his daddy standing there. He looked and looked and there was no sign of his daddy. Sad and disappointed that his daddy was not there on Christmas morning, he looked at his mother and said “I guess Santa couldn’t bring daddy home.” What the boy didn’t know was that in the early morning hours, while he was sleeping his father did come home and was asleep upstairs. The boy’s mother said he should go look upstairs, maybe Santa had left him up there. Needless to say, Santa delivered, and their family was reunited for Christmas.

In 1998, Kutza left WISL and “Letters to Santa” came to an end, at least in it’s original form. Five years later, in 2003 the News-Item approached Kutza, who at the time was the Tourism Director of Northumberland County, about bringing the program back, this time through the magic of the world wide web. Kutza agreed and now children from anywhere in the world can send their letters directly to Santa and hear them read by him nightly through the News-Item’s website.

The tradition also continues on the WISL internet stream weekday night at 7pm through the month of December. Kutza said he is so thankful that the News-Item saw the value in this wonderful program and brought it back to life.

We were able to locate a couple vintage “Letters To Santa” programs from the 1990’s, they are presented here for your enjoyment. We are always looking to add to the archives, so if you or anyone you know may have recorded a “Letters To Santa” program on WISL feel free to email us at [email protected]. We will be happy to pick up cassettes or reel to reel tapes, transfer them to a digital format, return the originals and provide a digital copy in return. We would love to be able to share more Christmas Magic from “Letters To Santa.”

AUDIO EXHIBITS

Letters To Santa program from the early 1990’s

Letters To Santa program from 1995

WISL-TV… It Was Almost A Reality

In 1953 WISL was celebrating five years of radio broadcasting in Shamokin. To commemorate the occasion Radio Anthracite, the parent company of WISL, took out a full page ad in the Shamokin News Dispatch. The advertisement touts an award they received from the Pennsylvania Week Radio and Television Committee, a special fifth anniversary cash contest sponsored by National Dime Bank and the first official announcement of Radio Anthracite’s intentions of opening and operating a television station in Shamokin.

The Federal Communications Commissions was assigning new UHF television stations across the country and channel 65 was to be assigned to the Central Susquehanna Valley. WISL was not the only station to throw it’s hat in the ring for the new TV License, The Sunbury Broadcasting Corporation, owner of WKOK in Sunbury had already applied for the channel 65 allotment.

By early 1954, both contestants had withdrawn their applications and visions of channel 65 would never be realized.

WISL Advertisement from The Shamokin News-Dispatch (January 24, 1953)
Article From The Shamokin News-Dispatch (February 22, 1954) Announcing the withdrawal of WKOK’s TV application