Where Would The WISL TV Tower Have Been Built?

In 1952, WISL submitted an application to the FCC proposing to add a one-hundred thousand watt television station on channel 65. Radio Anthracite, parent company of WISL would eventually pull their application and WISL-TV would never become a reality. You can learn more about the story of WISL-TV HERE.

Broadcasting – Telecasting TV Application Announcement – November 3rd, 1952

In the application process, Radio Anthracite submitted their proposed tower location and through the power of technology, we can pinpoint exactly where the WISL-TV tower would have been constructed.

Here is a Google Maps view of 40°48’02.0″N 76°33’26.0″W, the proposed location of the WISL-TV tower.

Google Maps View of Proposed WISL-TV Tower Site

RARE AUDIO: Mary Roebling at National-Dime East End Branch Opening July 15th 1958

National-Dime Bank East End Branch – Photo from Shamokin News-Dispatch July 1958

In 1932 the Dime Trust and Safe Deposit Company merged with the Shamokin National Bank to become the National-Dime Bank of Shamokin. National-Dime was one of the largest financial institutions in Shamokin serving customers with personal and commercial loans, Christmas clubs, and savings and checking accounts. The bank’s corporate offices and main branch were located at the corner of Market and Independence Streets in downtown Shamokin, the current location of M&T Bank. In March of 1968 the National-Dime Bank merged with The Pennsylvania National Bank and Trust Company of Pottsville.

Pennsylvania National Bank And Trust Company Logo, circa 1968

In 1958, The National-Dime Bank of Shamokin was in expansion mode. A merger with the First National Bank of Trevorton was completed on May 28th 1958 with the Trevorton Branch of The National-Dime Bank opening on June 2nd. Around the same time, renovations were underway at the corner of Independence and Shamokin Streets for what would become the East End branch of National-Dime and their third location.

Advertisement promoting the National-Dime Bank East End Branch Open House – Shamokin News-Dispatch July 14th 1958

The official grand opening of the East End branch commenced on July 15th 1958 with an open house celebration. The open house was attended by directors of the National-Dime Bank, local leaders and featured a live broadcast by WISL Radio.

National-Dime Bank East End Branch ribbon cutting – Shamokin News-Dispatch July 16th 1958

It’s not surprising that WISL Radio would be on-hand to help promote the opening of the new, modern banking facility considering Henry W. Lark, owner of WISL Radio, was also the president of The National-Dime Bank of Shamokin.

National-Dime Bank Grand Opening article – Shamokin News-Dispatch July 16th 1958

The WISL Broadcast took place from 4pm to 10pm and featured interviews with a number of people of interest who were in attendance. The audio clip that we have to share includes one of those notable persons, Mary Roebling.

Mary Roebling 1958

Mary Roebling was a pioneer for women in banking, becoming the President of Trenton Trust in 1937 and also the first woman ever to become president of a banking institution. When Roebling took control of Trenton Trust, the country was in the throws of The Great Depression and the bank was facing $4 million dollars in debt with only $11 million dollars in assets. By 1951, she not only was able to pull her bank through the financial crisis but also increased the banks assets to $70 million dollars. That same year she also scored the bank’s biggest client to date by securing the business of U.S. Steel.

Roebling lent her success to the cause of women’s rights and constantly promoted women in business and spoke out against sexism in the boardroom. In addition to becoming the first woman to serve as a bank president she was also the first woman governor on the American Stock Exchange, was the founder of the first female-owned bank, the Woman’s Bank of Denver in 1978 and first woman member of Union League Club in Philadelphia.

WISL transcription disc Label from Mary Roebling Interview

Roebling was a friend and colleague of Henry Lark and made the trip from Trenton to Shamokin for the open house event. In the following audio exhibit, we have a rare recording of Roebling as she congratulates Henry Lark on his expansion of National-Dime. This recording was likely made on premise at the new East End branch and broadcast during the 4pm to 10pm broadcast.

AUDIO EXHIBIT

Mary Roebling at the Grand Opening of The National-Dime Bank East End Branch, July 15th, 1958

WISL Radio Marks 50 Years – News Item Article January 16th 1998

January of 1998 marked the 50th anniversary of WISL radio. By this time the station was owned by Charles “Mick” Haggerty and was suffering the effects of a faltering local economy. Within a couple of years Morning Man and WISL cornerstone Tom Kutza would leave the station and move on as Northumberland County Tourism Director and the stations (AM and FM) would be sold and the AM taken dark.

While tough times lay ahead, WISL was celebrating 50 years and looking ahead with high hopes. To mark the occasion, News-Item Staff Writer Mark Gilger put together a nice write up of the station for their January 16th issue. We feature this article in today’s post.

WISL Radio Marks 50 Years

BY MARK GILGER
STAFF WRITER

SHAMOKIN – WISL Radio in Shamokin, which has delighted thousands of listeners through the years with its wide assortment of programming, is celebrating its 50th anniversary. The 24-hour, seven-day-a-week station, which is co-owned by Mick and JoAnne Hagerty of Pal­merton, is planning several prom­otions and live broadcasts from various locations during the up­ coming year. Mr. and Mrs. Hagerty, who serve as officers for MJR Media Inc., purchased WISL Radio AM and FM stations on Sept. 4, 1997, after leasing both stations since May 1996. The AM station was purchased from Laurel Broad­casting while the FM station was bought from Northeast Broad­casting of Northumberland Inc.

Charles Petrie first station manager

WISL Radio was founded on Jan. 25, 1948, by Henry Lark at its current location at the corner of Rock and Sunbury streets, which is known as the Lark Building. The first station manager was Charles Petrie, Dick Owens suc­ceeded Petrie as station manager. Other managers through the years have included Bernie “Saks” Friedman, Art Sherman and John Berry.

Tom Kutza, popular longtime radio personality, has worked at the station for 37 of the 50 years it has been in existence. The dedi­cated disc jockey has witnessed a lot of changes in radio through the years and has many fond memo­ries of his radio work “We’ve carried it all through the years including basketball and football games, heart-a-thons, library Christmas tree projects, the Stanley Coveleskie monument project, numerous live remotes from different locations celebrat­ing special events, live broadcasts in the studio using the old boom microphones, religious shows, news talk shows, sports talk shows with Bernie Romanoski Sr. and many other programs,” Kutza said. Kutza, who has interviewed hundreds of celebrities over the years, added, “My favorite prog­ram of all time has been the ‘Let­ters to Santa’ show. I really love that program.” Kutza, 55, whose name has be­ come synonymous with WISL Ra­dio, started working at the station after graduating from high school. The “station historian” has many photographs and other keepsakes pertaining to the station. The disc jockey, who resides in Elysburg, said the biggest changes in radio today include more talk shows and updated equipment. “I love doing my talk show “ Kutza said. “That’s the highlight for me because I get to meet so many people. I love coming to work and I’m proud to be a part of this station and area. We have the most dedicated listeners in our community. I’m thrilled I’ve been able to work here so long and it’s really amazing for a small station like WISL Radio to be on the air for 50 years.”

Tom Kutza, seated, disc jockey at WISL Radio in Shamokin for 37 years, and station owner Mick Hagerty relax in the control room. WISL Radio is celebrating its 50th an­niversary this year. (News-Item photo by Mark Gilger)

Mick Hagerty had nothing but praise for the longtime radio per­sonality. “Tom’s is an institution at WISL. When someone thinks of WISL, they immediately associate Tom’s name with the station. His show is a tradition and we plan on maintaining that tradition for as many years as we can.” Hagerty said plans are being made to have Kutza conduct his talk show from his home to make it more convenient for the radio personality, who has endured health problems in recent years.

Mick Hagerty said various promotions are being planned throughout the year to commemorate the 50th anniversary of the station. He said remote broad­casts will be done from different places including the historical Victoria Theatre in downtown Sha­mokin. Memorabilia trinkets per­taining to the 50th anniversary will be made available during the next several months. The station owner commented, “We plan to upgrade our equip­ment and hire more sales people and disc jockeys. We want to in­ crease our power on both stations (1480 AM and 95.3 FM). We also are looking into setting up a booth at Knoebels Amusement Resort so we can do live remotes from the park”

Hagerty said the format for the FM station, which features “old­ies” music, will remain the same while the programming on the AM station will be upgraded.

“WISL Radio Marks 50 Years” From The News Item January 16th 1998

Dialing The DJs: Teen Life with Kutza and Flynn

Teen Life Magazine cover August 1964

In August of 1964. WISL radio and Shamokin were catching their piece of the national spotlight, (at least on some level), in the pages of a well known teen magazine. That summer Teen Life Magazine brought their traveling record hop parade to town, just in time for Shamokin’s Centennial celebration. Teen Life Magazine had their own DJ, “cleverly” named T.J who’s job was to travel from town to town across the United States and host record hops, many times bringing a music start or two with him.

from left to right: Doug Moody, Tom Kutza, Kenny Dino, T.J. and Diane Christian

This time, it was Shamokin’s turn. Along with SMASH Records A&R man Doug Moody, T.J. met T.K, (better known as Tom Kutza) and Bernie Flynn of WISL radio. According to Tom, quite a crowd showed up for the even which included live performances from Kenny Dino, a singer who was trying to build a career for himself at the time. Dino’s only chart record was a 1961 release entitled “Your Ma Said You Cried In Your Sleep Last Night”, which peaked at number 24 on the Billboard Hot-100. Dino’s career included a list of strike-outs which included turning down a chance to duet with a young singer named Paul Simon, as well as having his record company refuse to allow him to record the song “Suspicion” which would become a huge hit for Terry Stafford.

Also in Shamokin that night was Diane Christian. Diane was in a number of vocal groups in the early 1960s including The Rosettes, Diane & The Darlings and the Chic-Lets. By early 1964 she was pushing a solo record on SMASH called “Has Anybody Seen My Boyfriend” which did not receive any national attention.

from left to right: Ron Schreffler, Vinny D, Bernie Flynn, Jake Berkheiser, Tom Berkheiser and an unidentified record hop attendee

The local music attraction that night was a group called the Tremelos, not to be confused with the English group, The Tremeloes who had a string of hits in the 1960s including “Silence Is Golden” and “Here Comes My Baby”. This Tremelos group consisted of some local boys; Ron Schreffler and brothers Jake and Tom Berkheiser. Schreffler would later join the group D’Kool & The Kasuals, a band of coal region guys who were signed to and recorded for the Cameo/Parkway label in Philadelphia. The band toured all across the region promoting their biggest hit “She’s Good To Me”.

SMASH records logo

Tom Kutza remembered the “slimy” record promoter who went by the name Vinny D. (pictured along with Bernie Flynn and The Tremelos). Tom recalled that he wore a gold ring on his finger with the letters “V” and “D” embossed on it. According to Kutza, they were staying at a local hotel in Shamokin and surprise everyone in the morning by skipping town without paying their hotel bill.

Regardless of the moral deficiencies of the Teen Life Magazine entourage, Tom said that everyone had a great time at the hop. Tom and Bernie even got their pictures in the August edition of Teen Life, turning the tow young DJs into national celebrities of sorts. Tom told us that after the magazine was published he started receiving “fan” mail from the young female readers, wanting to know more about the “DJ that digs the Big Beat”. Tom was happily married by that time and wanted to stay that way, so those letters only live on in legend.

Here is the original Shamokin portion of the write-up from the August 1964 edition of Teel Life Magazine. We hope you enjoy the 1960s teen speak.

WINNERS IN SHAMOKIN: Shamokin, Pennsylvania is celebrating its 100th birthday come the end of June. Shamokin has also something extra-special to celebrate – their own prize-winning DJs, TOM KUTZA and BERNIE FLYNN, who melt the hot wax as they spin the winners over WISL. Tom and Bernie dig the Big Beat. I can testify to that. The boys had me stomping up a storm when I invaded their territory, together with DOUG MOODY, that curly-headed, blue-eyed A & R Promo Sales Chief for SMASH records. It was a SMASH NITE at the TEEN LIFE Record Hop, emceed by Tom. Bernie and Yours Truly. Doug supplied the SMASH records. For days before the TL hop, Tom and Bernie blasted away over WISL warning one and all not to miss the TL-SMASH Hop… obviously all of Shamokin heard the warning and came to our Hop. It was a wonderful kind of madness. Between dance sets we had LIVE entertainment. KENNY DINO was greeted as though her was a BEATLE, or something. Anyway, Doug and I will be back in the Shamokin-Mt. Carmel area soon. Keep tuned to WISL for dates.

EXHIBIT

This is a PDF of the original “Dialing The DJs with T.J.” Teen Life Magazine spread.

1968 WISL Transmitter fire

Fire tore through the WISL Transmitter site located on Big Mountain on February 17th 1968 completely destroying all equipment and forcing the station of the air for a brief period of time. Below is an article published in the Shamokin News-Dispatch on February 19th 1968, the Monday following the fire. Thanks to Heather Sharp-Makal for uncovering this newspaper clipping.

Shamokin News-Dispatch Story February 19th 1968

On the same day that this article was published, WISL also ran a nice sized advertisement proclaiming that the station would be back on the air shortly and thanking listeners for their support and patience.

WISL AD from the Shamokin News-Dispatch February 19th 1968

Amazingly within days of being taken off the air by fire, WISL resumed broadcasting at 9am on February 21st 1968. A new transmitter building would be built in the coming months and would serve the station for more than three more decades. Below is the article from the Shamokin News-Dispatch announcing that WISL has returned to the air.

Shamokin News-Dispatch Story February 21st, 1968

WISL Hall Of Fame: Bernie Romanoski

Bernie Romanoski

The Anthracite coal region of Pennsylvania has produced some of the finest athletes our country has known. In high school football, our schools are frequent winners of regional and state championships and nobody knew those teams and their coaches better than Bernie Romanoski.

No WISL Hall of Fame entry would be complete without a little background history. Bernie was born on August 25th 1922, was a 1941 graduate of Coal Township High School and was a lifelong resident of the Shamokin-Coal Township area. He enlisted in the U.S. Army in 1942 and reached the rank of Sergeant. He served in both the North African and Italian campaigns of World War II. Before his honorable discharge in 1945 he earned a Bronze Star for meritorious service in combat.

During his High School years he began a career in sports that would last 70 years. Having been an All-State athlete in high school, his skill on the field led to a coaching career at Coal Township High School which began in 1949. The Demons saw much success under Romanoski’s leadership. Along with Hall of Fame coach Walt Marshall, they won the Eastern Conference Titles in both 1950 and 1955. In the 1960’s he coached with another Hall of Famer, Ed “Beaners” Binoski and took the Eastern Conference, Southern Division Titles in both 1960 and 1964. After years of coaching the Coal Township football team, he moved to the Shamokin Area High School, where he coached Football, Basketball, Baseball, Track and Golf until 1968.

Bernie Romanoski & Joe “Jazz” Diminick (September 1957)

For many years he also served as the Athletic director at Shamokin Area and is credited with bringing many innovations and improvements to their athletic policy and facilities. It was also under his leadership that Shamokin Area’s prominence as a PIAA Post-Season playing site began.

Bernie Romanoski at Coal Township Field (September 1957)

Bernie also served as a PIAA official for 40 years. His certifications included Football, Basketball and Baseball and he was a frequent official for championship games in all three sports.

Bernie’s love for sports and the people that played them seemed to naturally bring him to the field of broadcasting. He spent many years covering and promoting area sports on Shamokin’s WETV television station and on WISL Radio. His involvement with WISL started in 1970 and weekly radio program became a “who’s who” of local sports and everybody got their chance to be part of the program. Bernie would cover all sports and in many cases his guests would pack the WISL studios. Bernie also wrote weekly sports columns for the Shamokin News-Dispatch and the News Item.

Bernie Receives A Plaque Honoring his 22 Years at WISL in 1992. WISL Host John Berry pictured.

Every Saturday Morning Bernie’s program would take to the air. Tom Kutza would often run the show to make sure something was actually being broadcast and also to let Bernie do what he did best; talk sports. Listeners will remember the many comical program opens that the guys at WISL produced, you can hear many of these original opening in the audio exhibits below. The programs were often lively with good-natured wise-cracking between the guests, Tom and Bernie. The show was also a local forum and Bernie would often take callers to talk about the local sports happenings of the day. He even held trivia contests to test the listener’s knowledge of sports history, giving them a chance to win tickets to a movie at UA Theaters in Frackville or a Whopper at the Burger King. Bernie’s programs were never strictly planned or scripted and he always took time to talk about the lives of the players, and their families.

He used his broadcasting career to further his desire to serve the community and give back by hosting numerous radiothons on WISL and telethons on WETV. Over the years, these events raised thousands of dollars for the American Heart Association, The Shamokin Hospital and other organizations.

Newspaper Ad for the 1978-79 United Way Campaign Radio-Thon

However, his crowning achievement may have been the sports hall of fame that bears his name. Along with other area sports enthusiasts, Romanoski was able to bring the Pennsylvania Sports Hall of Fame to the Lower Anthracite Region. In 1984 The Bernie Romanoski Sports Hall of Fame was created and today under the leadership of his son Bernie Romanoski Jr. continues the tradition of honoring the best student athletes the area has to offer. Bernie passed away in 2008.

Coal Township’s 150th Anniversary Coaches Dinner

We are very lucky to be able to present to you some amazing artifacts from the collection of Bernie Romanoski Jr. In addition to sharing some fantastic photos and newspaper clippings, he was kind enough to give us a number of reel to reel tapes and cassettes he found in his father’s estate. We would also like to thank Larry Deklinski for granting us permission to publish some great shots he had found in the Thomas Collection.

As you enjoy these artifacts, we invite you to share your memories of Bernie in the comment boxes below. We are always interested to hear your thoughts and stories!

AUDIO EXHIBITS:

Classic Bernie Romanoski Sports Show Openers:

(Courtesy of Dave Horjnacki)

Pete Wambach

W. C. Fields

W.C. Fields & Ralph Cramden (Romanoski’s Caravan To Hershey)

Valentine’s Day

The Lone Ranger

The Cereal Bowl Football Game

Ted Baxter & The President

Surprise Birthday Party For Bernie

Shamokin Indians Cheerleaders Cheer For Bernie

Santa Claus

Rubber Duckie

Punxsutawney Phil

Pete Wambach – It’s A Miserable Day In Pennsylvania

Pete DeRito’s New Years Message To Bernie

Pete DeRito’s Birthday Message To Bernie

New Year’s Eve Party

Joe Paterno

Howard Smozel

Horseshoe Camp

Happy Birthday To Bernie

Golf Tournament

Bernie’s Letter To Santa

Fishing Trip

Bernie The Basketball Player (From WAZL Radio in Hazleton)

Bernie Is President Of The Mickey Mouse Fan Club

Bernie Romanoski Sports Show Clips

(Courtesy of Bernie Romanoski, Jr.)

Bernie Romanoski Sports Show – Mike Klembara & Players on Lourdes Winning The Eastern Conference Class A Co-Championship 1974

Bernie Romanoski Sports Show – Shamokin Area Golf Coach Interview 1990

Bernie Romanoski Sports Show – Shamokin Indians Football 1991

Radio Station WISL: Broadcast News September 1949

When WISL Radio signed on the air for the first time in January of 1948 it was truly a “state of the art facility.” The second floor of the Lark Building, a former bank, on Sunbury Street, was completely remodeled into a modern radio studio complete with a main control studio, news booth and a performance studio, in addition to administrative office. The walls were covered with acoustical tiles and the floor was finished with cork. This clean, new space was certainly a sight to behold.

The Lark Building on Sunbury Street Many Years Before Becoming Home to WISL Radio

Throughout the 1940′s and 1950′s RCA published a magazine entitled “Broadcast News,” highlighting the accomplishments of the stations that purchased and used their equipment. In radio’s “golden years” the equipment was as impressive as the media that they helped to produce. The chrome lines and Art Deco style of what would otherwise be very boring electrical equipment made studios into showpieces and RCA was very proud of their product. Almost every installation of the era was featured in this publication complete with fantastic pictures of the facilities they equipped. In September of 1949 WISL was featured in Broadcast News. Thanks to this magazine, supplied to us by western PA radio veteran Clarke Ingram, we can look back in time to see what WISL Radio looked like in the early years. Even more spectacular is the article that accompanies these photos, written by WISL’s first Chief Engineer B. T. Marshall. He outlines all the equipment and technical details of the WISL installation. The article has been transcribed for easy reading on the internet, and the original document is located at the end of this post in PDF format.

Less than 20 years later WISL’s transmitter building and the equipment contained within would be destroyed by fire. Click Here for information on the 1968 WISL Transmitter Fire.

WISL Directional Problem Solved With Four-Tower Array

By B. T. Marshall (WISL Chief Engineer)

Radio Station WISL (Radio Anthracite, Inc.) which is located in Shamokin, Pa., has been serving the anthracite region of central Pennsylvania for over a year. The new 1 KW AM broadcast station was conceived in the minds of a small group of public spirited citizens with a desire to provide complete local radio service to Shamokin community which lacked primary radio service at night prior to the advent of WISL.

ANTENNA ARRAY LOCATION

Engineering studies and surveys started in 1946 resulted in the filing of an application for 1000 watts on 1480 KC, with night-time protection provided (by a four tower antenna array) for existing stations on this channel. The antenna array (see Fig. 1) had to be located southeast of Shamokin in order to serve the purpose of its design. This particular area, at first, yielded no prospect for a suitable site because of the rising brush covered slopes of Big Mountain and the man-made ravines resulting from previous coal stripping operations. An aerial survey finally revealed a flat section, on the slope, large enough to accommodate the array. After a C.P. (Construction Permit) was granted, work began in June of 1947. Building construction and equipment installation proceeded smoothly. However, some delay was encountered while laying radials since huge rocks just below the ground surfaces mangled the laying plow. A highway rooter was finally equipped with a feed pipe. This massive piece of equipment pulled by a heavy duty “cat” planted 720 radials in four days. Equipment tests, shaping of contours, and proof -of -performance were started in the late fall of 1947. Due to the rugged terrain and danger of driving into stripping holes at night-the FCC granted permission to take field measurements in the daytime. Two-way radio was used to maintain contact between field cars and the transmitter.

STATION EQUIPMENT

The transmitter house and studios were completely equipped with the latest RCA equipment, including the 1 KW AM transmitter (BTA-1L), 76 series consolettes, 70-D transcription turntable, two complete audio, test and monitoring rack equipments and necessary RCA studio and control room microphones.

TRANSMITTER

The 1 KW transmitter and associated rack equipment were located as shown in Fig. 3. Transmitter design includes the RCA 250 watt transmitter (BTA-250L) which is used as the exciter for the 833-A Power Amplifiers which operate in a class “C” push-pull circuit. Plate modulation of the final amplifier is accomplished by two RCA-833A tubes, operating in class “B.” The complete transmitter occupies an approximate floor area of only 14.5 square feet. The studio consolette and turntables were arranged in front of the studio window as pictured in Fig. 3, to provide a convenient arrangement for the operator.

With both studio and transmitter ready for final equipment tests, WISL was granted permission for program tests in January 1948. All tests proceeded satisfactorily and since operation started, no air time has been lost due to equipment failure.

High Resolution Photo of WISL Transmitter Room.

MEDIA EXHIBITS

This is the original article as published in the September 1949 issue of “Broadcast News.”

“If You’re Going To Shamokin” – a sonnet by Pete Wombach

Pete Wambach courtesy of Pennsylvania Historical & Museum Commission

For Shamokin’s 125th Anniversary celebration, Pete Wambach was brought to town by WISL’s Tom Kutza to do what he did best, talk. For this special occasion, Pete chose to write a sonnet encompassing everything it meant live, breathe, eat and die in Shamokin. The sonnet was delivered by Pete at the 125th Anniversary Banquet on Friday August 25th 1989 and printed in the News-Item that weekend.

25 years later, as we celebrate the 150th anniversary of our city, it’s appropriate to bring back Pete’s wonderful words. A special thanks to Rose Broscius for locating and scanning these old newspaper clippings.

So please take the time to read, remember and learn about the incredible and colorful people, and places that made Shamokin the place we all know and love.

If You’re Going to Shamokin

(Editor’s note: Pete Wambach, speaker at Friday ‘s 125th anniversary banquet, wrote the following sonnet which he presented to Shamokin as a gift from him and his wife, Rita.)

By Pete Wombach

If you’re going to Shamokin, come and see the town with me

I’ve been going to Shamokin since the early century

Took the late run up from Philly, took the early rattler back

With Winfield Scott Heil waving each excursion down the track.

—-

If you’re going to Shamokin you’ll get coal dust in your hair

And the greatest welcome in the world that you’ll get anywhere

You’ll get handshakes, hugs and love from every person that you meet

And meet everyone you ever knew on Independence Street.

—-

From Gowen up to Elysburg, Paxinos to the ‘Gap

From Kulpmont to the Irish Valley, that’s Shamokin’s map

Its here they come from everyplace to hassle and to greet

And get together Saturday on Independence Street.

—-

The Hegins farmers sell potatoes, apples, corn and pears

The stores and five-and-ten have discount signs to sell their wares

And after high school football games, you’re deaf from all the cheers

They’ve been cruising Independence Street for more than fifty years.

—-

Moskovitz and Hirsch’s shoes had soles that never did wear through

And Jones’ Hardware sold huge tractors and the smallest screws

And every merchant on the street was proud to treat you well

And after shopping you could lunch at Madison Hotel

—-

Look! That culm bank out yonder is our backdrop and design

The miners dug it out of hell from Anthracite’s deep mine

They blew those earthy seams apart, those hard and muscled men

And with heart and guts and black-lung, they went down there once again.

—-

There was history and culture, there was greed and labor grief

There was cave-ins on the mining men whose lives were young and brief

There was carbon black that burned bright red and gave the world its heat

And they struck, when striking sometimes meant that families could not eat.

—-

Johnny Mitchell, John L. Lewis came to town in ‘twenty-two

And we helped ‘em form the Union called the U.M. Double-U.

Say, there used to be a picture of that meeting at St. Ed

Now, those patriots of labor fights have all gone up ahead.

—-

Out from Luke Fidler Colliery Black Diamonds of all sorts

Were shipped down on the Reading to the long pierced Philly ports

And the world got finest Anthracite from Shamokin’s family

And Shamokin folks got worldly goods for their economy.

I remember greeting Senior Citizens at Mountain View

I bought my shirts at Cluett, and got fifty discount, too

And sometimes at the Ukie Club I hear an old time sax

You could bet your bottom dollar, it was Lou Polyniaks.

—-

You never had a better ride than on Shamokin’s trolley

San Francisco’s cable cars could not compare to it. By golly!

There were thousands who would come to town to dance into the dark

And get aboard that Toonerville with joy, for Edgewood Park.

—-

And they danced to Jim and Tommy Dorsey, oh! the sound was pretty

And they listened to the music of Les Brown from Tower City

And some spent their time while swimming in the biggest pool around

When Russ Morgan came from Wilkes-Barre and brought his big band sound.

—-

There was dancing at the Coal Hole, too; the young’uns jammed the door

And they rocked and rolled and hustled and got home at three or four

Or they cured their heads with breakfast at the Coney; light of day

You could smell those gold Greek onions up at Bear Gap miles away.

—-

And then along the sidewalk you’d hear Pete DeRito’s song

His harmonica played “Happy Birthday” when Pete came along

It was “Hello Friend” to everyone when he had played his tune

Harmonized with Old Shamokin’s Coll’iery whistle sound at noon.

—-

At the movies, “The Majestic,” we saw Pete Smith’s bouncing ball

And Fitzgerald’s Travel Talks, and Gunga Din, and that ain’t all

Errol Flynn, the Light Brigade; another wartime charge by Pickett

All of this and much, much more for just a sevenpenny ticket.

—-

The favorite place they’d go for treats was Marty’s Ice Cream parlor

You could buy a lot of double-cones and get change for a dollar

And the taste of it was Paradise-in-your-mouth, to say the least

The biggest ice cream cone they served in the entire East.

—-

I remember Covaleski and the way that Polsky hurled

And I’ve eaten at St. Stan’s, the “Platsky Capitol” of the World

And I’ve lectured out at Lourdes and eaten Gerty Snyder’s cake

And I’ve spoken at the Wayside, and I’ve been there for a wake.

—-

I’ve been on TV with Bernie Romanoski’s sports-for cancer

I’ve enjoyed the morning radio with Kutza’s “What’s the Ansers?”

And I’ve listened to myself at five-of-nine on I-S-L

Saying that the day was “Bee-youtiful,” when it had rained like hell!

—-

If you’re going to Shamokin, wave to folks for me again, ‘n

Say hello to “Bull” and Tom, is every Irishman named Brennan?

If you say a word ag’in’ that pack, you’ll surely have to fight ‘em

But you’ll get a nice obituary in tomorrow’s News Item.

—-

Ah, those firemen Sunday picnics out at Fairview to the west

And the breakfasts, dinners, suppers, were the most and were the best.

And Ed Helfrick or Bill Zurick would each buy a half of beer

And that became the signal that election time was near.

—-

I remember in Shamokin Doctor Linnet and Doc Knox

The brothers, the Konopkas, one-the Mushroom; two- the Fox

Why, the one could spot a fungus; cook it, edible and done

And the other, politician, I once beat him two to one.

—-

I remember Artie Sherman, I remember old John Shroyer

And they tell me now the mayor is a Democrat named Boyer

And if Henry Lark had been alive, that would have been “no deal”

Then, we wouldn’t have known Kelly, and we’d not known Pete Krehel.

—-

At election time you’d buy the drinks at fifteen bars a night

And I didn’t think that it would help, but they said it was right

And a man I never say before picked up the tabs, he did

And when we stopped again, he said-”you’re gonna win it, kid!”

—-

I campaigned at every church bazaar as no one had before

And I beat the nearby hustings and I knocked on every door

Herman Schnebelli stayed in Congress, rest his soul, he’s gone away

But, I won both Shamokin and Coal Township on that day.

—-

Oh, those church bazaars, we loved ‘em during all our summer breaks

With halupki, burgers, blinis, hot dogs, powdered funnel cake

And the wheels of chance, while judges and the DA strolled about

With the never-ending kegs of beer and pork and sauerkraut!

Oh I’ve heard the Welsh folks singing like you’d lifted heaven’s lid

Singin’ “Men of Harlech in the Hollow,” holler? they sure did!

I walked in with Mayor Thomas for a Sunday singin’ shout

And with fifty tenors there, this old bass singer could blast out!

—-

Yes, I’ve heard the Sunday hymn-sings at the churches, Glory be!

And I once attended services at Holy Trinity

Tho’ I didn’t see the apparition some folks said was there

Like the people of Shamokin I know God is everywhere!

—-

I remember perfect Bloody Marys mixed by Woody Jones

And I wondered at the energy within that skin-and-bones

I recall the St. Ed’s fire-all was finished. God forbid!

But he told the Bishop “we’ll rebuild!”, and by God, they sure did!

—-

I know the sound; the Slavic liturgy of Byzantine

And the domes of Orthodox are Shamokin’s prettiest scene

On the quiet Sabbath I’ve heard First United or Grace bell

And I’ve heard soft sounds of ancient Hebrew from Beth Israel.

—-

Hey, come into Old Shamokin, have one at St. Francis Club

Where my old friend Sheriff Kearney once enjoyed the beer and grub

I remember punch boards at the Moose, and spent a fortune tryin’

Where you’d better watch your manners, or get tossed by Willie Ryan.

—-

If you’re going to Shamokin call O’Brien and the bunch

Tell Frank Fendt, Duke Maronic, the old Eagle’s in for lunch

Call Rosini, Romanoski, they can argue things with Pete

Or we’ll smell the flowers, or watch the grass grow out on Market Street.

—-

Say hello to Leon Misco, with that big hat on his ears

Say hello to Pete Swoboda, union man for many years

I knew Rumberger and Dietrick, I knew Snyder of renown

And the Appichelli family lived in every nearby town.

—-

When the mines were out our needle-working women showed their worth

And they say the Eagle was the largest silk mill on the earth

And for all its goods, it’s Eagle’s baseball team Shamokin knows

Which was good enough in any year to beat the nation’s pros.

—-

Sport? Why everybody well knew, Shamokin High would shine

Mel Paul coached champion wrestlers every season, more than nine

And Johnny Barr was All-American on Penn State’s five

And then played NBA as well as any guy alive.

—-

I think I’ve mentioned Stanley Covaleski’s Hall of Fame

His brother Harry was as good as pitching any game

And if the fighters in the East were looking for abuse

Johny Smetra fought ‘em all, and dropped ‘em–at the Moose!

—-

But football was the zenith of all sport, and it is still

Jim Thorpe himself once ran amuck up there on Bunker Hill

And now when sport fans sit around and want to let off stream

They talk of Johnny Butler and his undefeated team.

—-

When any other schools came in- the Lourdes Shamokin crowd

Are in each other’s stand and dating-cheering mighty loud

And when they play Mount Carmel, they’re together to a “T”

But when they play each other, that’s the end of unity!

—-

For they gather in the twilight; how they struggle in the mud!

As they smash each other s lines, these former pals are out for blood

Up in the stands there’s a thunder-heaven help the school that’s beat

For there’ll be no cruisin’ for them-down in Independence Street.

—-

So listen to mule drivers who sit by Glen Burn mine

And Mary Madden (Richardson) was here in ‘thirty-nine

To Macks and Reeds and Arvey’s Restaurants lift up your beers

To Bill Good all who never missed a game in fifty years!

—-

Take me back to old Shamokin where the neighbors were all good

Don’cha wish they still made F&S to wash your lunchtime food?

Where the folks are still a ‘living, loving, laughing all the time

Where people welcome strangers, and not smilin’ is a crime.

—-

If you’re going to Shamokin, shout “hello” to it for me

And tell ‘em all there’s no place on the earth I’d rather be

Where the fixing up of “Sixty-One,” I guess, is never done

In that valley, under slate-rock hills, a bit past nine-o-one.

—-

Well, when my time has come, I’m sure that I will surely meet

That good old gang of mine who cruised on Independence Street

The merchants, miners, sportsmen, teachers, lawyers (just a few)

Who proved that what we heard about God’s mercy sure was true.

—-

I won’t see spots of coal-dust intermingled in that blue

It might not be Shamokin but I guess ’twill have to do

I’ll see Johnny Mitchell, Woody Jones and Zupicich up there

And know I’m in Shamokin, ‘cause I’ll see God everywhere.

—-

So, as you celebrate the town’s fifth quarter-century

That’s why I’m here-to reminisce this anniversary

Just pray that old Shamokin will forever be as fine

As on this August twenty-fifth in nineteen eighty-nine.

—-

Image Exhibits:

Original Clipping from The News-Item – August 1989

1968 WISL Transmitter Fire

Fire tore through the WISL Transmitter site located on Big Mountain on February 17th 1968 completely destroying all equipment and forcing the station of the air for a brief period of time. Below is an article published in the Shamokin News-Dispatch on February 19th 1968, the Monday following the fire. Thanks to Heather Sharp-Makal for uncovering this newspaper clipping.

Shamokin News-Dispatch Story February 19th 1968

On the same day that this article was published WISL also ran a nice sized ad proclaiming that the station would be back on the air shortly and thanking the listeners for their support and patience.

WISL AD from the Shamokin News-Dispatch February 19th 1968

Amazingly within days of being taken off the air by fire, WISL resumed broadcasting at 9am on February 21st 1968. A new transmitter building would be built in the coming months and would serve the station for more than three more decades. Below is the article from the Shamokin News-Dispatch announcing that WISL has returned to the air.

Shamokin News-Dispatch Story February 21st, 1968

The Story of “Letters To Santa”

Letters To Santa Graphic from Guinan’s Advertisement (Shamokin News-Dispatch, December 2nd 1951)

Growing up in the Shamokin and Mount Carmel area, it’s likely that when you hear someone say “Letters To Santa” it brings a warm feeling to your heart. It may bring back memories of preparing your letter for Santa, probably with the help of your Mother or Father, and then either mailing it to WISL Radio (a.k.a. The North Pole) or going with Mom or Dad to drop it off at a local business, who would make sure it would get to Santa, then racing home from school, or maybe waking up extra early to hear Santa Clause read your letter live on WISL Radio.

“Letters To Santa” article (Broadcasting Magazine December 12th, 1949)

The program was “Letters To Santa” and was arguably the longest running program on WISL Radio. While it’s difficult to track down the exact details of the show’s origins, we do know that it dates back as far as 1949, one year after WISL Radio signed on. According to an article written in the December 19th, 1949 edition of Broadcasting Magazine, the program drew “thousands of pieces of mail from every community, both urban and rural, in the area” and featured two announcers who would alternate reading the letters live on the air. The program ran 15 minutes in length and was usually sponsored by one local business.

Radio Listings as published in the Shamokin News Dispatch December 23rd, 1954, Notice “Letters To Santa” airs at 4pm

The program continued throughout the 1950’s, airing at various times during the day, sometimes at 11am other times at 4pm. The popularity of “Letters To Santa” grew and by the early 1960’s was being hosted by WISL News Director Jim Riley. The format was fairly the same, letters would come to the station and would be simply read on the air by Riley. However, in 1961, that format would change and WISL’s “Letter’s To Santa” would take on a whole new meaning to children in the area.

Tom Kutza has always loved the Christmas season and has even considered himself to be one of Santa’s helpers. When he joined WISL in 1961, he said to himself, if he had anything to do with the “Letters To Santa” program, he would arrange to have Santa read the letters to the children. It wouldn’t be long before Tom got his wish. Jim Riley accepted a job with WHLM-AM radio in Bloomsburg, PA, and upon his departure Tom took over the “Letters To Santa Program.”

From this point on, not only would children get to hear their letters read on the air, but WISL Radio would “fire up their connection to the North Pole” so that Santa himself could read the letters live on the radio.

Guinan’s Department Store Ad from The Shamokin News-Dispatch December 2nd, 1954, telling kids to drop their letters off in their Toyland section.

Over the years there were many sponsors of the “Letters To Santa” program. In the 1950’s there was W.C. Hack & Sons and Guinan’s Department Store, both of which showed their support in newspaper ads in the Shamokin News Dispatch. Kutza said that during the 1960’s Reed’s Dairy was one of the major sponsors, and that kids could give their letter to the Reed’s delivery man to be read by Santa. Burger King was also a sponsor over the years, and kids could take their letters to the restaurant to get them to the big guy.

W.C. Hack & Son’s Ad from The Shamokin News-Dispatch November 24th, 1953. Note the mention of “Letters To Santa” at the bottom of the ad.

Kutza said that it has been interesting to see how toys have changed through the years. When he took over the program the children would “write for dolls and tinker-toys, but today it’s all computers and high tech gadgets.” The program has brought it’s share of heart breakers to the air as well, Kutza said that there were many letters asking Santa to “please get Daddy a job for Christmas” or “bring Daddy back from the war.” He shared with us a couple of the memorable happy stories from over the years:

Father Herbert Skurski from St. Stephen’s Church was loved by the children. Known as “The Magician” it saddened many when he was sent by the Archdiocese to a church in Nova Scotia. The Father was well known in the Shamokin area, so it wasn’t surprising when one youngster wrote a letter to Santa asking if he would please pick up Father Skurski in Nova Scotia on his way to Shamokin and bring him back for Christmas. Well, as luck would have it, Father Skurski was headed back to Shamokin for the season. Can you imagine how happy that youngster was to find that Santa had honored the wish and delivered Father Skurski to Shamokin, just in time for Christmas Mass?

Another story takes us back to the days of the Vietnam War. A young boy wrote to Santa “if it’s possible, could you bring daddy home for Christmas?” Kutza said that these letters were always the saddest, knowing that all this little guy wanted was his daddy home for Christmas, and that nothing could be done to make sure his wish came true. However in this case there was a little Christmas magic in the air. Christmas morning came and the little boy came downstairs from his room, hoping to see his daddy standing there. He looked and looked and there was no sign of his daddy. Sad and disappointed that his daddy was not there on Christmas morning, he looked at his mother and said “I guess Santa couldn’t bring daddy home.” What the boy didn’t know was that in the early morning hours, while he was sleeping his father did come home and was asleep upstairs. The boy’s mother said he should go look upstairs, maybe Santa had left him up there. Needless to say, Santa delivered, and their family was reunited for Christmas.

In 1998, Kutza left WISL and “Letters to Santa” came to an end, at least in it’s original form. Five years later, in 2003 the News-Item approached Kutza, who at the time was the Tourism Director of Northumberland County, about bringing the program back, this time through the magic of the world wide web. Kutza agreed and now children from anywhere in the world can send their letters directly to Santa and hear them read by him nightly through the News-Item’s website.

The tradition also continues on the WISL internet stream weekday night at 7pm through the month of December. Kutza said he is so thankful that the News-Item saw the value in this wonderful program and brought it back to life.

We were able to locate a couple vintage “Letters To Santa” programs from the 1990’s, they are presented here for your enjoyment. We are always looking to add to the archives, so if you or anyone you know may have recorded a “Letters To Santa” program on WISL feel free to email us at [email protected]. We will be happy to pick up cassettes or reel to reel tapes, transfer them to a digital format, return the originals and provide a digital copy in return. We would love to be able to share more Christmas Magic from “Letters To Santa.”

AUDIO EXHIBITS

Letters To Santa program from the early 1990’s

Letters To Santa program from 1995