What was the cost of advertising on WISL in the 1970s? This rate card was used to determine how much airtime on WISL cost for specific dayparts and durations.
During this period WISL was still owned by Radio Anthracite (Henry W. Lark). There are a couple of important things to note on this rate card:
- First, WISL AM & FM are listed and each station has its own branding; WISL-AM as “The Voice of Information” and WISL-FM as “The Sound of Entertainment”.
- Second, this rate card not only show the rates for local advertising, but also national advertising rates. While it is uncommon today, national advertising buyers would look to a small market station such as WISL for national advertising buys. The national slogan used was “A Quality Station in a Quality Market”.
- Third, both WISL-AM and FM had a broadcast day that began at 6am and ended at midnight. While both stations were authorized for both day and night service, they elected to sign-off during the overnight hours.
