Radio Station WISL: Broadcast News September 1949

When WISL Radio signed on the air for the first time in January of 1948 it was truly a “state of the art facility.” The second floor of the Lark Building, a former bank, on Sunbury Street, was completely remodeled into a modern radio studio complete with a main control studio, news booth and a performance studio, in addition to administrative office. The walls were covered with acoustical tiles and the floor was finished with cork. This clean, new space was certainly a sight to behold.

The Lark Building on Sunbury Street Many Years Before Becoming Home to WISL Radio

Throughout the 1940′s and 1950′s RCA published a magazine entitled “Broadcast News,” highlighting the accomplishments of the stations that purchased and used their equipment. In radio’s “golden years” the equipment was as impressive as the media that they helped to produce. The chrome lines and Art Deco style of what would otherwise be very boring electrical equipment made studios into showpieces and RCA was very proud of their product. Almost every installation of the era was featured in this publication complete with fantastic pictures of the facilities they equipped. In September of 1949 WISL was featured in Broadcast News. Thanks to this magazine, supplied to us by western PA radio veteran Clarke Ingram, we can look back in time to see what WISL Radio looked like in the early years. Even more spectacular is the article that accompanies these photos, written by WISL’s first Chief Engineer B. T. Marshall. He outlines all the equipment and technical details of the WISL installation. The article has been transcribed for easy reading on the internet, and the original document is located at the end of this post in PDF format.

Less than 20 years later WISL’s transmitter building and the equipment contained within would be destroyed by fire. Click Here for information on the 1968 WISL Transmitter Fire.

WISL Directional Problem Solved With Four-Tower Array

By B. T. Marshall (WISL Chief Engineer)

Radio Station WISL (Radio Anthracite, Inc.) which is located in Shamokin, Pa., has been serving the anthracite region of central Pennsylvania for over a year. The new 1 KW AM broadcast station was conceived in the minds of a small group of public spirited citizens with a desire to provide complete local radio service to Shamokin community which lacked primary radio service at night prior to the advent of WISL.

ANTENNA ARRAY LOCATION

Engineering studies and surveys started in 1946 resulted in the filing of an application for 1000 watts on 1480 KC, with night-time protection provided (by a four tower antenna array) for existing stations on this channel. The antenna array (see Fig. 1) had to be located southeast of Shamokin in order to serve the purpose of its design. This particular area, at first, yielded no prospect for a suitable site because of the rising brush covered slopes of Big Mountain and the man-made ravines resulting from previous coal stripping operations. An aerial survey finally revealed a flat section, on the slope, large enough to accommodate the array. After a C.P. (Construction Permit) was granted, work began in June of 1947. Building construction and equipment installation proceeded smoothly. However, some delay was encountered while laying radials since huge rocks just below the ground surfaces mangled the laying plow. A highway rooter was finally equipped with a feed pipe. This massive piece of equipment pulled by a heavy duty “cat” planted 720 radials in four days. Equipment tests, shaping of contours, and proof -of -performance were started in the late fall of 1947. Due to the rugged terrain and danger of driving into stripping holes at night-the FCC granted permission to take field measurements in the daytime. Two-way radio was used to maintain contact between field cars and the transmitter.

STATION EQUIPMENT

The transmitter house and studios were completely equipped with the latest RCA equipment, including the 1 KW AM transmitter (BTA-1L), 76 series consolettes, 70-D transcription turntable, two complete audio, test and monitoring rack equipments and necessary RCA studio and control room microphones.

TRANSMITTER

The 1 KW transmitter and associated rack equipment were located as shown in Fig. 3. Transmitter design includes the RCA 250 watt transmitter (BTA-250L) which is used as the exciter for the 833-A Power Amplifiers which operate in a class “C” push-pull circuit. Plate modulation of the final amplifier is accomplished by two RCA-833A tubes, operating in class “B.” The complete transmitter occupies an approximate floor area of only 14.5 square feet. The studio consolette and turntables were arranged in front of the studio window as pictured in Fig. 3, to provide a convenient arrangement for the operator.

With both studio and transmitter ready for final equipment tests, WISL was granted permission for program tests in January 1948. All tests proceeded satisfactorily and since operation started, no air time has been lost due to equipment failure.

High Resolution Photo of WISL Transmitter Room.

MEDIA EXHIBITS

This is the original article as published in the September 1949 issue of “Broadcast News.”

“WISL Listening Post” Marketing Campaign

WISL Logo from the 1980’s

In the 1980’s WISL was under new ownership and a new marketing campaign was underway. The “I WISL in my car” campaign invited listeners to stop at various advertising businesses (a.k.a. “Listening Posts”) in the Shamokin and Mount Carmel area and pick up a bumper sticker. Listeners were encouraged to proudly display the sticker on their car for a chance to win various prized as would be announced on WISL Radio.

In this exhibit, we present one of the posters that each “Listening Post” would display, along with one of the bumper stickers listeners would pick up.

“WISL Listening Post” poster that would be displayed in a participating business
“I WISL in my car” bumper sticker

1968 WISL Transmitter Fire

Fire tore through the WISL Transmitter site located on Big Mountain on February 17th 1968 completely destroying all equipment and forcing the station of the air for a brief period of time. Below is an article published in the Shamokin News-Dispatch on February 19th 1968, the Monday following the fire. Thanks to Heather Sharp-Makal for uncovering this newspaper clipping.

Shamokin News-Dispatch Story February 19th 1968

On the same day that this article was published WISL also ran a nice sized ad proclaiming that the station would be back on the air shortly and thanking the listeners for their support and patience.

WISL AD from the Shamokin News-Dispatch February 19th 1968

Amazingly within days of being taken off the air by fire, WISL resumed broadcasting at 9am on February 21st 1968. A new transmitter building would be built in the coming months and would serve the station for more than three more decades. Below is the article from the Shamokin News-Dispatch announcing that WISL has returned to the air.

Shamokin News-Dispatch Story February 21st, 1968

Annie and Willie’s Prayer

An Early Publication of Sophia P. Snow’s “Annie and Willie’s Prayer”

Tom Kutza has always loved the Christmas season, and being on the air at WISL he had the opportunity to share with his listeners the sentimental side of the holiday. Each year you would be guaranteed to hear songs such as Johnny Cash’s “The Christmas Guest”, Kate Smith’s “Happy Birthday, Dear Christ Child” and many others. There were also spoken word pieces such as John Facenda’s reading of “The Nativity” and “The Story of Small One” but the Christmas tradition that was most dear to Kutza, came from his own heart; his own reading of “Annie and Willie’s Prayer.”

This poem was written by Sophia P. Snow and was first published in 1884. It’s the story of two young children on Christmas Eve whose stern father had sent them to bed early after telling them that Santa Claus did not exist. Their mother had passed away and since then their father had lost Christmas in his heart. Annie and Willie knelt at their bed and said a prayer. As the story goes, their father overheard their prayer. Their wishes touched him so that he set out to make sure their Christmas prayer came true.

Kutza began reading this poem on the air at WISL Radio in the 1960’s and continued presenting it at Christmas time until his departure from the station in the late 1990’s. Presented here are two readings of this poem by Kutza. The first was recorded in 1969 in the parlor of his home on Race Street in Shamokin, and was the voice-over cut that was played on the air at WISL for many years. The second cut was recorded and produced in 2005 for the “Christmas Eve with Tom Kutza” radio program.

Please take a listen and enjoy a very special WISL Christmas tradition, “Annie and Willie’s Prayer.”

AUDIO EXHIBITS

 Tom Kutza reads “Annie and Willie’s Prayer” on WISL in 1969

The “Christmas Eve with Tom Kutza” edition of “Annie and Willie’s Prayer” recorded in 2005

Annie and Willie’s Prayer

By Sophia P. Snow

‘Twas the eve before Christmas. “Good night,” had been said,
And Annie and Willie had crept into bed;
There were tears on their pillows and tears in their eyes,
And each little bosom was heaving with sighs,
For tonight their stern father’s command had been given
That they should retire precisely at seven
Instead of at eight – for they troubled him more
With questions unheard of than ever before:
He had told them he thought this delusion a sin,
No such creature as “Santa Claus” ever had been.
And he hoped after this, he should never more hear
How he scrambled down chimneys with presents each year.
And this was the reason the two little heads
So restlessly tossed on their soft, downy beds.
Eight, nine, and the clock on the steeple tolled ten,
Not a word has been spoken by either till then,
When Willie’s sad face from the blanket did peep,
And whispered, “Dear Annie, is ‘ou fast as’eep?”
“Why, no, brother Willie,” A sweet voice replies,
“I’ve long tried in vain, but I can’t shut my eyes,
For somehow it makes me so sorry because
Dear papa has said there is no ‘Santa Claus.’
Now we know there is, and it can’t be denied,
For he came every year before mamma died;
But, then, I’ve been thinking that she used to pray,
And God would hear everything mamma would say,
And maybe she asked him to send Santa Claus here
With that sackful of presents he brought every year.”
“Well, why can’t we p’ay dest as mamma did den,
And ask God to send him with p’esents aden?”
Four little bare feet bounded out on the floor,
And four little knees the soft carpet pressed,
And two tiny hands were clasped close to each breast.
“Now, Willie, you know we must firmly believe
That the presents we ask for we’re sure to receive;
You must wait very still till I say the “Amen,”
And by that you will know that your turn has come then.”

“Dear Jesus, look down on my brother and me,
And grant us the favor we are asking of thee.
I want a wax dolly, a teaset, and ring,
And an ebony workbox that shuts with a spring.
Bless papa, dear Jesus, and cause him to see
That Santa Claus loves us as much as does he;
Don’t let him get fretful and angry again
At dear brother Willie and Annie. Amen.”
“Please, Desus, ‘et Santa Taus tum down tonight,
And b’ing us some p’esents before it is light;
I want he should div’ me a nice ‘ittle s’ed,
With bright shinin’ ‘unners, and all painted red;
A box full of tandy, a book, and a toy.
Amen, and then, Desus, I’ll be a dood boy.”

Their prayers being ended, they raised up their heads,
With hearts light and cheerful, again sought their beds.
They were lost soon in slumber, both peaceful and deep,
And with fairies in dreamland were roaming in sleep.

Eight, nine, and the little French clock had struck ten,
Ere the father had thought of his children again:
He seems now to hear Annie’s half-suppressed sighs,
And to see the big tears stand in Willie’s blue eyes.
“I was harsh with my darlings,” he mentally said,
“And should not have sent them so early to bed;
But then I was troubled, my feelings found vent,
For bankstock today has gone down ten percent.
But of course they’ve forgotten their troubles ere this,
And that I denied then their thrice-asked-for kiss:
But, just to make sure, I’ll go up to their door,
For I never spoke harsh to my darlings before.”
So saying, he softly ascended the stairs,
And arrived at the door to hear both of their prayers;
His Annie’s “Bless papa” drew forth the big tears,
And Willie’s grave promise fell sweet on his ears.
“Strange – strange – I’d forgotten,” said he with a sigh,
“How I longed when a child to have Christmas draw nigh.”
“I’ll atone for my harshness,” he inwardly said,
“By answering their prayers ere I sleep in my bed.”
Then he turned to the stairs and softly went down,
Threw off velvet slippers and silk dressing gown,
Donned hat, coat, and boots, and was out in the street,
A millionaire facing the cold, driving sleet!
Nor stopped he until he had bought everything
From the box full of candy to the tiny gold ring;
Indeed, he kept adding so much to his store,
That the various presents outnumbered a score.
Then homeward he turned. With his holiday load,
With Aunt Mary’s help, in the nursery was stowed.
Miss Dolly was seated beneath a pine tree,
By the side of a table spread out for her tea;
A workbox well fitted in the center was laid,
And on it the ring for which Annie had prayed,
A soldier in uniform stood by a sled,
“With bright shining runners, and all painted red.”
There were balls, dogs, and horses, books pleasing to see,
And birds of all colors were perched in the tree!
While Santa Claus, laughing, stood up in the top,
As if getting ready more presents to drop.
And as the fond father the picture surveyed,
He thought for his trouble he had amply been paid,
And he said to himself, as he brushed off a tear,
“I’m happier tonight than I’ve been for a year;
I’ve enjoyed more pure pleasure than every before;
What care I if bank stock falls ten percent more!
Hereafter I’ll make it a rule, I believe,
To have Santa Claus visit us each Christmas Eve.”
So thinking, he gently extinguished the light,
And, tripping down stairs, retired for the night.

As soon as the beams of the bright morning sun
put the darkness to flight, and the stars one by one,
Four little blue eyes out of sleep opened wide,
And at the same moment the presents espied;
Then out of their beds they sprang with a bound,
And the very gifts prayed for were all of them found.
They laughed and they cried, in their innocent glee,
And shouted for papa to come quickly see
What presents old Santa Claus brought in the night
(Just the things that they wanted,) and left before light:
“And now,” added Annie, in a voice soft and low,
“You’ll believe there’s a ‘Santa Claus’, papa, I know”;
While dear little Willie climbed up on his knee,
Determined no secret between them should be,
And told him in soft whispers how Annie had said
That their dear, blessed mamma, so long ago dead,
Used to kneel down by the side of her chair,
And that God up in heaven had answered her prayer.
“Den we dot up and prayed dust as well as we tould,
And Dod answered our prayers: now wasn’t He dood?”
“I should say that He was, if He sent you all these,
And knew just what presents my children would please.
(Well, well, let him think so, the dear little elf,
‘Twould be cruel to tell him I did it myself.”)

Blind father! Who caused your stern heart to relent,
And the hasty words spoken so soon to repent?
‘Twas the Being who bade you steal softly upstairs,
And made you his agent to answer their prayers.

The Story of “Letters To Santa”

Letters To Santa Graphic from Guinan’s Advertisement (Shamokin News-Dispatch, December 2nd 1951)

Growing up in the Shamokin and Mount Carmel area, it’s likely that when you hear someone say “Letters To Santa” it brings a warm feeling to your heart. It may bring back memories of preparing your letter for Santa, probably with the help of your Mother or Father, and then either mailing it to WISL Radio (a.k.a. The North Pole) or going with Mom or Dad to drop it off at a local business, who would make sure it would get to Santa, then racing home from school, or maybe waking up extra early to hear Santa Clause read your letter live on WISL Radio.

“Letters To Santa” article (Broadcasting Magazine December 12th, 1949)

The program was “Letters To Santa” and was arguably the longest running program on WISL Radio. While it’s difficult to track down the exact details of the show’s origins, we do know that it dates back as far as 1949, one year after WISL Radio signed on. According to an article written in the December 19th, 1949 edition of Broadcasting Magazine, the program drew “thousands of pieces of mail from every community, both urban and rural, in the area” and featured two announcers who would alternate reading the letters live on the air. The program ran 15 minutes in length and was usually sponsored by one local business.

Radio Listings as published in the Shamokin News Dispatch December 23rd, 1954, Notice “Letters To Santa” airs at 4pm

The program continued throughout the 1950’s, airing at various times during the day, sometimes at 11am other times at 4pm. The popularity of “Letters To Santa” grew and by the early 1960’s was being hosted by WISL News Director Jim Riley. The format was fairly the same, letters would come to the station and would be simply read on the air by Riley. However, in 1961, that format would change and WISL’s “Letter’s To Santa” would take on a whole new meaning to children in the area.

Tom Kutza has always loved the Christmas season and has even considered himself to be one of Santa’s helpers. When he joined WISL in 1961, he said to himself, if he had anything to do with the “Letters To Santa” program, he would arrange to have Santa read the letters to the children. It wouldn’t be long before Tom got his wish. Jim Riley accepted a job with WHLM-AM radio in Bloomsburg, PA, and upon his departure Tom took over the “Letters To Santa Program.”

From this point on, not only would children get to hear their letters read on the air, but WISL Radio would “fire up their connection to the North Pole” so that Santa himself could read the letters live on the radio.

Guinan’s Department Store Ad from The Shamokin News-Dispatch December 2nd, 1954, telling kids to drop their letters off in their Toyland section.

Over the years there were many sponsors of the “Letters To Santa” program. In the 1950’s there was W.C. Hack & Sons and Guinan’s Department Store, both of which showed their support in newspaper ads in the Shamokin News Dispatch. Kutza said that during the 1960’s Reed’s Dairy was one of the major sponsors, and that kids could give their letter to the Reed’s delivery man to be read by Santa. Burger King was also a sponsor over the years, and kids could take their letters to the restaurant to get them to the big guy.

W.C. Hack & Son’s Ad from The Shamokin News-Dispatch November 24th, 1953. Note the mention of “Letters To Santa” at the bottom of the ad.

Kutza said that it has been interesting to see how toys have changed through the years. When he took over the program the children would “write for dolls and tinker-toys, but today it’s all computers and high tech gadgets.” The program has brought it’s share of heart breakers to the air as well, Kutza said that there were many letters asking Santa to “please get Daddy a job for Christmas” or “bring Daddy back from the war.” He shared with us a couple of the memorable happy stories from over the years:

Father Herbert Skurski from St. Stephen’s Church was loved by the children. Known as “The Magician” it saddened many when he was sent by the Archdiocese to a church in Nova Scotia. The Father was well known in the Shamokin area, so it wasn’t surprising when one youngster wrote a letter to Santa asking if he would please pick up Father Skurski in Nova Scotia on his way to Shamokin and bring him back for Christmas. Well, as luck would have it, Father Skurski was headed back to Shamokin for the season. Can you imagine how happy that youngster was to find that Santa had honored the wish and delivered Father Skurski to Shamokin, just in time for Christmas Mass?

Another story takes us back to the days of the Vietnam War. A young boy wrote to Santa “if it’s possible, could you bring daddy home for Christmas?” Kutza said that these letters were always the saddest, knowing that all this little guy wanted was his daddy home for Christmas, and that nothing could be done to make sure his wish came true. However in this case there was a little Christmas magic in the air. Christmas morning came and the little boy came downstairs from his room, hoping to see his daddy standing there. He looked and looked and there was no sign of his daddy. Sad and disappointed that his daddy was not there on Christmas morning, he looked at his mother and said “I guess Santa couldn’t bring daddy home.” What the boy didn’t know was that in the early morning hours, while he was sleeping his father did come home and was asleep upstairs. The boy’s mother said he should go look upstairs, maybe Santa had left him up there. Needless to say, Santa delivered, and their family was reunited for Christmas.

In 1998, Kutza left WISL and “Letters to Santa” came to an end, at least in it’s original form. Five years later, in 2003 the News-Item approached Kutza, who at the time was the Tourism Director of Northumberland County, about bringing the program back, this time through the magic of the world wide web. Kutza agreed and now children from anywhere in the world can send their letters directly to Santa and hear them read by him nightly through the News-Item’s website.

The tradition also continues on the WISL internet stream weekday night at 7pm through the month of December. Kutza said he is so thankful that the News-Item saw the value in this wonderful program and brought it back to life.

We were able to locate a couple vintage “Letters To Santa” programs from the 1990’s, they are presented here for your enjoyment. We are always looking to add to the archives, so if you or anyone you know may have recorded a “Letters To Santa” program on WISL feel free to email us at [email protected]. We will be happy to pick up cassettes or reel to reel tapes, transfer them to a digital format, return the originals and provide a digital copy in return. We would love to be able to share more Christmas Magic from “Letters To Santa.”

AUDIO EXHIBITS

Letters To Santa program from the early 1990’s

Letters To Santa program from 1995

WISL Hall Of Fame: Howard Hertzog a.k.a Scott Davis

Howard Hertzog a.k.a Scott Davis in the WISL Control Room

Howard Hertzog was a very busy guy in the Shamokin Area. During his short life, he managed to pack in as much activity and good will as he could. Howard was an active member of the Jaycees and served on the committee that raised the money needed to purchase a heart monitor for Shamokin State General Hospital. Howard was also the co-chariman for the 1969 Shamokin Area Heart Drive. Remember LAREDO (the Lower Anthracite Regional Economic Development Organization)? He was also chairman for the 1969 Miss Laredo Contest. LAREDO was the organization that helped start the Glen Burn Mine Tour, Howard also served as a tour guide. He was President of the Shamokin Area Amateur Radio Club, and if that wasn’t enough he also worked at the Singer Store and at the Sun Ray Drug Store.

Howard was also a Disc Jockey at WISL using the name Scott Davis. He joined WISL in the late 1960’s and would work there until his untimely death in 1972. According to Hertzog’s daughter Angela, Howard struggled with heart issues his entire life. Scott Davis passed away while doing the night show on WISL on August 5th 1972, leaving behind his wife and two-year old daughter. He was only 33 years old.

We were able to get in touch with Angela last year and learn more about her father Howard. Angela was able to find some pictures of her father and even found a box full of old reel to reel tapes in the attic of her family home. Every time we are able to locate audio of WISL, it is a special thing, however this time the audio meant so much more. When her father passed away, Angela was only 2 years old. In conversation we learned that she had never heard her father’s voice. These tapes offered a very special window into the past and the chance for Angela to “meet” her father again. We were able to get a clean dub of the audio from the tapes she found, and what a treasure. We found radio shows, commercials, outtakes and sports broadcasts all featuring the voice of her father, Scott Davis.

Through the courtesy of Angela Hertzog we present to you Scott Davis!

AUDIO EXHIBITS

Scott Davis aircheck WISL 1971

Scott Davis Show for Scott Berkelson WISL 1971

WISL Saturday Line-Up Promo (Scott Davis Voiceover)

Shamokin Sunoco Stations – Inspection Commercial (Scott Davis Voiceover)

Pickwick Self Service Shoe Mart Commercial (Scott Davis Voiceover)

Alfie’s Boutique Commercial (Scott Davis Voiceover)

WISL Drop “Scott Davis Plays The Heavy Hits”

photo exhibits

Vintage Shamokin Equipment Jingle

Google Street View of Shamokin Equipment Building

Presented here is a jingle created for Shamokin Equipment dated 1951. We recently stumbled across this acetate disc at an antique store in Lewisburg, PA. This is a great example of the early early sound of local radio at WISL. This jingle would have been used to set up a live announcer reading the advertised specials at Shamokin Equipment for the day. Before the wide use of tape machines, most radio stations would “cut” items such as jingles and promotional spots to acetate discs. These discs would then be used for future playback. This particular disc was most likely a “proof” that would have been sent to the advertiser for approval before the advertising campaign began. You can also tell that this was an “in-house” production, most likely with local talent as the musicians and singer.

Unfortunately, we have no other information about this jingle.

Shamokin Equipment Print Ad January 15th 1953
Shamokin Equipment Transcription Disc Label

We hope you enjoy this incredible find…

AUDIO EXHIBITS

1951 Shamokin Equipment Jingle Side #1

1951 Shamokin Equipment Jingle Side #2

WISL Advertisement – Broadcasting Magazine 1951-52

When WISL radio signed on in 1948 there was quite a bit of money up for grabs in the Shamokin area. Independence Street was full of businesses, local jobs gave residents money to spend and WISL had the medium that could bring the consumer to the stores. WISL did not just target the local advertising market, they also looked to the national advertisers for revenue opportunities. However, being a fledgling station, WISL had to promote itself to the advertisers, otherwise known as the agency advertising buyers.

Our featured exhibit is one of the print ads featured in Broadcasting Magazine during the years of 1951 and 1952. In the early 1950’s Shamokin was doing a booming business with a growing economy and WISL was spending money to make sure Madison Avenue knew where to send their advertising dollars. This particular print ad was published in the January 21st 1952 issue of Broadcasting Magazine.

WISL Advertisement from Broadcasting Magazine January 21, 1952

RCA Tube Advertisement

Here’s an interesting find; A trade magazine advertisement for RCA-866A rectifier tubes printed in a 1956 edition of “Broadcasting Magazine.”

When WISL was built, the entire operation, from studio to transmitter, was outfitted with RCA equipment. RCA was one of the leading manufacturers of radio and broadcasting equipment from the earliest days of broadcasting through the 1970s.

WISL was a happy customer and this sentiment is reflected in a testimonial provided by Chief Engineer Ray Willard on the dependability of RCA’s rectifier tubes.

Mr. Willard wrote;

“I thought you might be interested in the report of two RCA-866A mercury-vapor rectifiers we have been operating at WISL. They have already recorded 20,500 hours of continuous service and are still going strong… not a record, perhaps, for this type tube… but at any rate, the practicability of purchasing dependable RCA tubes is obvious.”

RCA Advertisement from Broadcasting-Telecasting June 25, 1956

A Big Mac Contest on WISL

McDonald’s Big Mac TV Commercial 1975

This is how McDonald’s was getting the Big Mac sandwich into the minds of millions of customers in the Mid 1970′s. The original concept, “two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun” began as a simple single word heading designed for college newspapers, but quickly grew into a song, a television advertisement and a promotion that had radio listeners trying to say the ingredients as fast as they could for a chance to win prizes. While many still remember the slogan today, the original campaign was ended in 1976, after a mere year and a half run.

1970’s McDonald’s Bumper Sticker

The local McDonald’s on route 61 in Coal Township caught the fever and called on WISL Radio to create some radio buzz over their signature sandwich. Here we find your favorite WISL DJ’s calling on contestants to say the Big Mac ingredients in three seconds or less for a chance to win their choice of a Big Mac T-Shirt or five Big Mac sandwiches. This was certainly a tall task, something even the DJ’s themselves had a hard time doing. Don’t feel bad though, even if they couldn’t get the words out in time they would still walk away with a coupon for a free Big Mac of their own. Everyone was a winner on WISL Radio!

Audio exhibits

Bernie Flynn Calls A Very Excited 7 Year-Old

Dave Leonard Gets A Winner!

Tom Kutza Calls A Contestant

Dave Leonard Tries For Another Winner