In the 1980’s WISL was under new ownership and a new marketing campaign was underway. The “I WISL in my car” campaign invited listeners to stop at various advertising businesses (a.k.a. “Listening Posts”) in the Shamokin and Mount Carmel area and pick up a bumper sticker. Listeners were encouraged to proudly display the sticker on their car for a chance to win various prized as would be announced on WISL Radio.
In this exhibit, we present one of the posters that each “Listening Post” would display, along with one of the bumper stickers listeners would pick up.
