WISL was in competition for national advertising dollars in the 1950s. One way to get noticed by national advertising buyers was to purchase print ads in various trade publications. Standard Rate & Data Service published a directory of media outlets and their contact details. This directory was distributed to the marketing departments of companies and advertising agencies around the United States. SRDS is still around today serving the advertising buying community in the digital world.
In 1950, WISL radio ran a series of ads in the SRDS directory and provided a testimonial to the effectiveness of this promotion. Here we find a full-page advertisement produced by SRDS featuring this testimonial and published in the August 28th, 1950 edition of Broadcasting Telecasting.
